Cinco de Mayo is often associated with celebration, but in 2025, the spotlight is shifting toward substance — particularly when it comes to what’s in the glass. Leading that evolution is BIATCH Tequila, a woman-owned luxury spirit that fuses heritage with unapologetic attitude, setting a new benchmark for what premium tequila can look and taste like.
Crafted in Jalisco, Mexico using 100% Blue Weber Agave, BIATCH Tequila has swiftly become a standout in the world of high-end agave spirits. Its roots run deep in traditional Mexican distillation techniques, yet its personality is anything but conventional. Designed to reflect both the integrity of its ingredients and the spirit of the women behind the brand, BIATCH arrives just in time to add character to Cinco de Mayo celebrations — and stays long after the last toast.
At its core, BIATCH Tequila is a celebration of contrast: old-world craftsmanship meets a contemporary, expressive voice. The brand’s flagship Rosa Blanco Premium is rested in Napa and Sonoma red wine barrels, imparting a soft blush hue and a finish that’s smooth enough to sip neat — but complex enough to transform a cocktail. Ripe peach and honey complement the earthiness of the cooked agave, creating a layered experience that lingers without overwhelming.
For those drawn to deeper flavors, the BIATCH Reposado Premium is aged nine months in American oak bourbon barrels, delivering notes of cocoa, dried fruit, and just a hint of caramel. It’s a bottle that offers more than taste — it delivers presence, promising what it pours and delivering on every sensory cue.
And while the Rosa Blanco and Reposado are already turning heads, the anticipation builds for 2026, when the Añejo and Extra Añejo expressions will debut, completing the BIATCH collection with even richer profiles aimed at connoisseurs and collectors alike.
What sets BIATCH apart isn’t just what’s in the bottle — it’s what the brand stands for. Founded by women and driven by a mission to support female entrepreneurs, BIATCH Tequila is rooted in empowerment. With a portion of proceeds funding initiatives for women in business, and a goal to help create 50 female millionaires, the brand invites consumers to toast with purpose.
In its first nine months, BIATCH has sold 92,000 bottles, expanded into more than 800 retail locations, and secured online availability in 43 states. The numbers speak for themselves — but so does the community the brand continues to build. Their strong social media presence and sharp digital marketing strategy have translated not just into visibility, but into a movement.
This Cinco de Mayo, BIATCH Tequila won’t just be poured — it will be presented. Across rooftop parties, curated lounge experiences, and elevated restaurant menus, the brand is carving space for itself among a discerning audience that values authenticity and attitude in equal measure.
As the tequila category grows more crowded, BIATCH manages to cut through the noise with clarity of vision and product integrity. It’s a rare combination — and one that resonates. By embracing craftsmanship, advocating for women, and inviting a bit of irreverence to the table, BIATCH is more than a spirit. It’s a toast to legacy and the future all at once.