Three New Timepieces Debut as Watch Week Aspen Closes Its Biggest Edition Yet

The third annual festival drew more than 300 attendees and 19 brands across four days, with launches from Glashütte Original, L. Leroy, and NORQAIN.

Guests examining watches in glass display cases at a Watch Week Aspen boutique event

Collectors gather around timepiece displays at Watch Week Aspen 2026RBock, Courtesy of Watch Week Aspen

Author:

2 min read

At a Glance

Watch Week Aspen concluded its third and biggest edition August 16, with more than 300 attendees across four days.
A record 19 watch brands, retailers, and industry partners staged 40 events citywide.
Debuts included Glashütte Original's North American exclusive SeaQ Diver Turquoise, L. Leroy's Vox Temporis, and NORQAIN's Independence Skeleton Titanium DLC.
Co-founded by Oliver Smith Jeweler, the festival keeps most programming free and open to the public.

Watch Week Aspen has closed its biggest edition yet. The third annual festival welcomed more than 300 attendees across four days ending Sunday, August 16, with its largest-ever roster of 19 participating watch brands, retailers, and industry partners, and 40 distinct events that turned downtown Aspen itself into the venue. The decentralized, open-access format, most of it free to the public, has quickly made the event one of the country's leading luxury watch gatherings.

The Debuts

The weekend served as a global stage for significant introductions: a North American exclusive limited-edition SeaQ Diver Turquoise from Glashütte Original, the new L. Leroy Vox Temporis unveiled at Watchmaking & Wine, and the debut of NORQAIN's Independence Skeleton Titanium DLC at Oliver Smith Jeweler. Collectors also explored A. Lange & Söhne's Lumen collection, Hermès' Le temps suspendu, rare IWC Schaffhausen pieces at Meridian Jewelers, the OMEGA Speedmaster legacy, and Buccellati's Macri and Tulle collections.

Close-up of a guest wearing a luxury watch while holding a drink at Watch Week Aspen

A timepiece on the wrist at Watch Week Aspen 2026RBock, Courtesy of Watch Week Aspen

Beyond the Boutique Walls

The programming spilled into Aspen's streets: the first Watch Week Aspen 3K Run, hosted by NORQAIN and joined by Olympian skier Alex Ferreira, an ice cream truck activation, Gerald Charles' collector lounge and morning of tennis and pickleball, and VintageFest from Analog:Shift and Betteridge. The weekend culminated in the ticketed Collector's Dinner at W Aspen with WatchTime Magazine.

Attendees leaning in to examine a tray of watches at Watch Week Aspen

Guests explore timepieces during Watch Week Aspen programmingRBock, Courtesy of Watch Week Aspen

In just three years, we've gone from an ambitious idea to one of the United States' most important annual collector events. What matters most is the sense of connection the weekend creates, whether someone is discovering a new watchmaker, meeting the people behind a favorite brand, or simply sharing their passion with fellow collectors.

Elizabeth Smith Hrubala, Co-Founder of Watch Week Aspen

The 2026 lineup featured A. Lange & Söhne, Analog:Shift, Arnold & Son, Blancpain, Buccellati, Cyrus Watches, Gerald Charles, Glashütte Original, Hermès, IWC, L. Leroy, Moritz Grossmann, NORQAIN, and OMEGA, alongside retail partners Avi & Co., Betteridge, Meridian Jewelers, M.S. Rau, and Oliver Smith Jeweler.

Why Luxury Watches Remain the Ultimate Legacy Asset

Inspired by what you read?
Get more stories like this—plus exclusive guides and resident recommendations—delivered to your inbox. Subscribe to our exclusive newsletter

The products and experiences featured on RESIDENT™ are independently selected by our editorial team. We may receive compensation from retailers and partners when readers engage with or make purchases through certain links.

Events