Louis Vuitton Unveils La Beauté: A New Era in Luxury Beauty with Pat McGrath at the Helm
Louis Vuitton is making its grand entrance into the world of luxury cosmetics with La Beauté Louis Vuitton, an elevated beauty experience set to debut in Autumn 2025. This highly anticipated expansion of the French Maison’s legacy will be spearheaded by none other than Dame Pat McGrath, DBE, the globally celebrated makeup artist known for her unparalleled creativity and revolutionary influence in the industry.
With a rich heritage rooted in craftsmanship and innovation, Louis Vuitton’s foray into beauty is more than just a product launch—it’s a natural extension of the brand’s enduring commitment to artistry, quality, and luxurious living.
A Legacy of Beauty, Reimagined
Louis Vuitton’s relationship with beauty isn’t entirely new. The House has long been associated with refined vanity cases, exquisitely designed powder compacts, and elegant toiletry accessories, dating back to the 1920s. From Le Milano, a custom beauty kit designed for soprano Marthe Chenal, to an intricately crafted case for Polish composer Jan Paderewski, Louis Vuitton has always merged function with aesthetic allure.
Now, with La Beauté Louis Vuitton, the brand is set to reimagine beauty in a way that transcends traditional cosmetics.
“The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty."
Pat McGrath, DBE
Her appointment marks a monumental moment, blending avant-garde vision with Louis Vuitton’s legacy of refinement.
Pat McGrath: The Visionary Behind La Beauté Louis Vuitton
Renowned for her boundary-pushing artistry, Pat McGrath is the first and only makeup artist to be awarded the title of ‘Dame’ by Queen Elizabeth II, cementing her status as a global trailblazer. Her work backstage at Louis Vuitton fashion shows for over two decades makes her the perfect creative force to lead this venture.
“Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftsmanship, creativity, and innovation."
Pat McGrath, DBE
As the Creative Director of Cosmetics, she will bring her expertise in formulation, color theory, and artistic innovation to develop a beauty experience that extends beyond traditional cosmetics.
The Future of La Beauté Louis Vuitton
While product details remain under wraps, Pietro Beccari, Chairman and CEO of Louis Vuitton, emphasized the House’s dedication to quality and groundbreaking innovation.
“La Beauté Louis Vuitton is a natural business evolution, driven by our meticulous attention to quality, formula, and innovation."
Pietro Beccari, Chairman and CEO of Louis Vuitton
With McGrath at the helm, expectations are high for a line that will redefine luxury beauty—seamlessly blending the boldness of haute couture with the sensorial richness of high-performance skincare, makeup, and possibly even fragrance.
The luxury world will have to wait until Autumn 2025 for the official debut, but one thing is certain: Louis Vuitton’s expansion into beauty is poised to be as iconic as the brand itself.
For more information, visit Louis Vuitton.