Face. Brow & Beauty Bar Debuts New Miami Central Flagship: Redefining On-the-Go Glamour in Downtown
May 28th, 2025 – In a city known for its pace and polish, Miami’s commuters, travelers, and locals now have a new reason to stop at Miami Central—Face. Brow & Beauty Bar has officially opened its third and most anticipated location in the heart of Downtown. Perfectly positioned at 450 NW 1st Ave inside the transit hub and just steps from the Brightline Station, the state-of-the-art beauty lounge blends expert services with seamless accessibility.
Spanning 2,000 square feet, the new flagship delivers more than just aesthetics. Designed as both a sanctuary for beauty enthusiasts and a center for professional development, the space features a sleek mezzanine level overlooking the main salon floor and boasts direct elevator access from the Brightline. Founder and Master Brow Artist Fatima Rosa’s latest outpost is not only the brand’s most expansive, but its most experiential—bringing together elevated treatments, clean beauty principles, and a growing beauty academy all under one roof.
Clean Beauty, Elevated Services
Face. Brow & Beauty Bar has built its reputation on impeccable brow artistry and a strong commitment to clean beauty, and the Miami Central location continues that legacy with an even broader offering.
Prioritizing organic, natural skincare and makeup wherever possible, the studio’s menu includes:
Expert Brow & Lash Services: Think brow lamination, lash lifts, hybrid tinting, waxing, threading, and more.
Advanced Skincare: Eminence Organic facials, Amarté Korean skincare, and exclusive treatments using 100 and 1 Cosmetics’ Moroccan line. New additions like Salmon DNA, Peel & Peptide facials, microneedling, dermaplaning, PDO liquified threads, and pregnancy-safe options elevate the skincare program even further.
Permanent Makeup: Including microblading, lip blushing, lash line tattoos, and subtle fine-line tattoos.
Makeup & Bridal Services: Bespoke packages tailored to each occasion.
Scalp Treatments & Hair Health: A full head spa experience with follicle imaging.
Dry Manicures and Waterless Pedicures
Teeth Whitening: An add-on luxury for those in pursuit of the total glow-up.
The Face. Beauty Academy
Unique to this location is the debut of the Face. Beauty Academy, where aspiring beauty professionals can train under Senior and Master Estheticians. Helmed by Fatima Rosa herself, the program focuses on hands-on education in brow shaping, lash artistry, and skincare—cementing the space as both a premium salon and an incubator for the next generation of wellness talent.
Grand Opening Festivities
To mark the milestone, the brand is hosting an exclusive ribbon-cutting celebration on Wednesday, June 4, 2025, from 5 to 8 p.m. A select group of guests—including media, family, and close friends—will enjoy private access to the space, along with curated beauty experiences, special treatments, light bites, and sneak previews of signature offerings. Grand opening specials and giveaways will also be on tap, setting the tone for a summer of high-glam self-care.
About the Visionary Behind the Brand
A trailblazer in Miami’s beauty scene, Fatima Rosa launched Face. Brow & Beauty Bar in 2014, after playing a key role in Florida’s first Blow Dry Bar in 2010. With over 15 years of experience, Rosa is not only the creative force behind Face. but also a partner in 100 and 1 Cosmetics, a sustainable, water-free skincare line that aligns with her clean beauty ethos. Her latest project, Face. Beauty Academy, is the natural evolution of her commitment to empowering beauty professionals with purpose and precision.
A Miami Moment for Beauty
With thriving locations in Brickell and Midtown and now a flagship in Downtown, Face. Brow & Beauty Bar continues to redefine luxury grooming and skincare in Miami. The brand’s ability to fuse high-end services with approachability—without compromising on ethics or efficacy—makes it a standout in an increasingly crowded landscape.
Whether you’re en route to a meeting or just stepping off the Brightline, consider this your new first stop in Downtown Miami. It’s not just about looking good—it’s about feeling aligned, elevated, and ready to take on the city.