Kiehl’s Reenters the Luxury Wellness Arena with Life Time Partnership in NYC
Source: Kiehl's Since 1851
Reported By: Matthew Kennedy
Kiehl’s Returns to Wellness with Strategic NYC Rollout at Life Time
Kiehl’s, the skincare brand with apothecary roots and a cult-like global following, is making a refined return to the wellness space—this time, in partnership with Life Time, the premier luxury athletic and lifestyle club. Announced today, the collaboration launches across nine New York City Life Time locations later this summer, integrating Kiehl’s signature products directly into the daily routines of health-conscious, high-performing members.
This marks a pivotal re-entry for Kiehl’s into the luxury wellness conversation—one that merges efficacy-driven skincare with the rhythm of modern fitness culture.
A Strategic Alignment Between Skincare and Self-Care
For Kiehl’s, this isn’t just another distribution channel. It’s a full-circle moment—an intentional reconnection with its wellness-minded clientele in the kinds of high-end, health-first environments they already trust. Dressing rooms and showers across select Life Time locations will now feature a curated range of Kiehl’s most celebrated formulas, including the Amino Acid Shampoo, Form 133 Conditioner, Grapefruit Body Wash, and the cult-favorite Creme de Corps.
The goal is simple: elevate the transition from sweat to skincare, infusing each wellness routine with restorative, sensorial care.
"This partnership with Life Time isn't just about skincare; it's about elevating the entire wellness experience. We're meeting our customers where they are – in a premium environment that reflects their commitment to a high-performance, intentional, and self-care focused lifestyle. By integrating our high-efficacy products into this premium experience, we deliver demonstrable results and further empower their pursuit of peak performance, inside and out."
John Reed, General Manager at Kiehl's
Nine NYC Locations, One Elevated Standard
Beginning later this summer, Life Time’s NYC-based athletic country clubs will be the first to offer the integrated Kiehl’s amenity experience, with plans for broader rollout under consideration. This expansion offers a seamless way for members to access performance-minded skincare without leaving the luxury wellness environments they frequent.
"At Life Time, we're committed to delivering extraordinary, immersive experiences that engage the senses and support every aspect of our members' healthy way of life. Our new partnership with Kiehl's within our New York City clubs enhances that promise by integrating a globally respected skincare brand into these nine clubs—bringing trusted, premium products that enhance our members' daily routines and reflect the high standards they've come to expect from Life Time."
Parham Javaheri, Life Time Executive Vice President, Chief Property Development Officer and President of Club Operations
Skincare Meets the Studio: Reimagining the Luxury Wellness Landscape
While Kiehl’s has long been a staple in skincare cabinets, this move positions the brand at the heart of a shifting wellness narrative—one that prioritizes recovery, ritual, and results just as much as physical performance. Internal insights from Kiehl’s show that their core consumers already over-index in wellness, fitness, nutrition, and mental health categories—making this partnership a natural extension of lifestyle rather than a marketing experiment.
The collaboration also includes integrated content and media activations, including digital screen placements within Life Time clubs, editorial features in Experience Life Magazine, and tailored campaign moments across email and web. These initiatives aim to ensure the partnership resonates not just in product form, but as a holistic brand experience.
More Than an Amenity—It’s a Mindset
As consumer behavior continues to tilt toward daily rituals and preventative care, the integration of high-quality skincare into wellness spaces reflects a broader evolution in luxury. It's no longer just about looking good—it’s about feeling good, performing well, and living with intentionality. Kiehl’s reintroduction into this sphere isn’t just timely—it’s tailored.
For those who believe wellness doesn’t end when the workout does, Kiehl’s new presence at Life Time is more than an amenity. It’s a signal: the modern self-care standard has arrived—and it comes with Creme de Corps in the locker room.