Selenta Group Finalizes €430M Sale of Mare Nostrum Resort in Spain’s Largest Hospitality Transaction

Source: Selenta Group

Reported By: Matthew Kennedy

The Spanish hospitality landscape just witnessed a defining moment. Selenta Group, under the ownership of Brookfield Asset Management, has officially sold the flagship Mare Nostrum Resort in Tenerife to Spring Hotels for €430 million—the most significant hotel transaction in Spain’s history to date.

This record-breaking deal is more than just a number; it’s the culmination of a comprehensive transformation project that redefined the resort’s positioning in the luxury travel market. Over the past two years, Selenta Group invested over €56 million into revitalizing the property, repositioning it through refined branding, top-tier guest experiences, and robust revenue growth. The result? A 91% increase in revenue per available room (RevPAR) in just 12 months and a resort that now leads the southern Tenerife market in profitability metrics.

Selenta Group, long regarded for its ability to modernize and elevate hotel assets, approached the Mare Nostrum Resort with a meticulous plan. Backed by Brookfield since 2021, the group leveraged its expertise in luxury repositioning—previously demonstrated with projects like Grand Hyatt Barcelona and Nobu Barcelona—to elevate Mare Nostrum into a contemporary resort experience befitting international standards.

With this transaction, Brookfield also takes a strategic step in its ongoing divestment from the Spanish hospitality sector.

Positioned along the southern coast of Tenerife, Mare Nostrum Resort has long been a cornerstone of the island’s luxury tourism infrastructure. Now, following a full-scale refurbishment and strategic repositioning, it offers a modern interpretation of resort living across three distinct hotels:

• Mediterranean Palace 5*
  Completely overhauled in 2024, the Mediterranean Palace is the resort’s flagship. With capacity for over 1,000 guests, the property blends large-scale hospitality with contemporary design and open-air elegance. Its renewed identity caters to international holidaymakers seeking both comfort and style.

• Cleopatra Palace 4*
  A timeless choice with Mediterranean charm, Cleopatra Palace is designed for families and couples. The design honors traditional aesthetics while integrating today’s expectations for comfort and service. The hotel strikes a refined balance between laid-back and polished.

• Sir Anthony 5*
  With just 70 rooms, Sir Anthony is the resort’s most private and exclusive property. The boutique-style hotel emphasizes individualized service, upscale finishes, and a curated atmosphere tailored for luxury travelers looking for discretion and sophistication.

The sale also includes Coal, Diabolo, and The Pier—the resort’s signature fine dining destinations. Each was reimagined by Selenta to complement the overall guest experience, positioning the resort not just as a stay but a complete luxury escape.

While Mare Nostrum enters its next era under Spring Hotels, Selenta Group continues to chart an ambitious path. In 2025, the operator is adding investor-owned properties to its management portfolio and advancing projects across the Costa del Sol. Notable among them is the upcoming reopening of Hotel Don Carlos Marbella 5* and the fully refurbished Marriott Princesa Plaza Madrid.

By combining operational sophistication with design vision, Selenta has proven it can not only elevate hospitality assets—but significantly increase their value in record time. The Mare Nostrum Resort sale underscores that success, closing a pivotal chapter while opening the door for future landmark developments across Spain.