Louis Vuitton Joins Forces with Real Madrid in a Historic Style Collaboration

Source: Louis Vuitton

Reported By: Caroline Dalal

June 24th, 2025 – Luxury fashion and elite sport have long circled each other in the realm of brand prestige, but few collaborations resonate quite like this one. Louis Vuitton, a name synonymous with elegance and craftsmanship, has announced a landmark multi-year partnership with Real Madrid, the most decorated football club in history. In a bold yet refined move, the French maison has designed exclusive formalwear and travel wardrobes for Real Madrid’s Men’s and Women’s Football teams, as well as the Men’s Basketball team—a sartorial salute to legacy, athletic excellence, and the enduring art of travel.

Crafted under the direction of Louis Vuitton Men’s Creative Director Pharrell Williams, the bespoke wardrobe merges Parisian sophistication with athletic poise. The collection—worn by Real Madrid athletes during official events and international travel—includes impeccably tailored suits, footwear, and accessories that reflect the House’s signature precision and polish. Details like the emblematic VVN leather label stitched to jacket lapels and trouser back pockets echo the craftsmanship of the Louis Vuitton trunk, a storied icon of refined travel.

This capsule line is not available for public purchase—adding a layer of exclusivity that mirrors the prestige of the athletes who wear it. Beyond the clothes, the pieces are designed with purpose: to carry the spirit of strength, unity, and purpose across continents and competitions.

Performance meets poise in the ready-to-wear travel collection, which blends assertive lines and elevated comfort. Materials were selected for their durability and sophistication, maintaining a delicate balance between utility and elegance. Accessories complete the look: a navy embroidered cap, leather belt with palladium LV buckle, and ultra-supple LV Soft items punctuate the collection with timeless cool.

The real travel statement, however, comes through the custom luggage line. Players will travel with the Horizon 55 carry-on, Keepall, and Christopher backpack, all cloaked in classic Monogram canvas and accented with Real Madrid’s white-and-gold stripes and initials “RM”—a bespoke touch crafted by Louis Vuitton’s Mon Monogram service. A leather charm in Real Madrid’s team colors, created exclusively for this partnership and unavailable for purchase, solidifies the bespoke nature of this historic collaboration.

It’s a sentiment echoed by Louis Vuitton CEO Pietro Beccari and Real Madrid’s Director of Institutional Relations Emilio Butragueño, both of whom underscored their shared commitment to innovation, heritage, and inspiring generations beyond their industries.

This partnership continues Louis Vuitton’s expanding role in global sports, having already created custom trophy trunks for events like the FIFA World Cup™, the Ballon d’Or®, the NBA, and most recently, the Paris 2024 Olympic and Paralympic Games. Since its debut in 1983 with the America’s Cup, Louis Vuitton has become a sartorial standard-bearer at the intersection of luxury and high-performance competition.

Real Madrid, with its unparalleled 15 European football titles and 11 in basketball, stands as the perfect counterpart in this new chapter of “Victory Travels in Louis Vuitton.” The club’s influence spans more than a century, over 620 million global followers, and recognition as the world’s most powerful football brand.

Though this capsule collection won’t hit retail shelves, Louis Vuitton clients can still explore the Mon Monogram custom service and signature luggage styles in boutiques and online. But for the athletes donning these pieces, the collaboration represents more than apparel—it’s a testament to the fusion of legacy, excellence, and elevated design.