Inside the 2025 Gallery Beach House: A Month of High-Touch Experiences, VIP Guests, and Hamptons Energy

Source: Gallery Media Group

Reported By: Matthew Kennedy

This July, Gallery Media Group (GMG) made a high-profile return to the Hamptons to mark the third anniversary of its Gallery House franchise, transforming the East End into a month-long haven for luxury lifestyle programming, high-profile guests, and brand-first experiences.

Held throughout July, Gallery Beach House 2025 delivered on its reputation as one of summer’s most exclusive cultural moments. The invite-only activation brought together a rotating roster of creators, tastemakers, and VIPs for a packed itinerary that seamlessly blended wellness, fashion, beauty, food, and entertainment—framed by the social-first, high-touch ambiance that has become GMG’s signature.

From sunrise sound baths to sunset DJ sets, each day at Gallery Beach House offered a distinct rhythm. Guests enjoyed everything from pickleball tournaments and pool parties to cold plunges, aura readings, and beachside facials.

Throughout the month, Gallery Beach House welcomed notable names including Rebecca Minkoff, Tyler Cameron, Rachael Kirkconnell, Serena Pitt, Joe Amabile, Jason Tartick, and Dale Moss, among others—making the experience as star-studded as it was content-forward.

Each partner activation felt purposefully designed to integrate with the setting, delivering both product discovery and highly shareable moments.

Hendrick’s Gin: Summer Spritz Soirée

Hendrick’s Gin launched the season with its “Summer of the Hendrick’s Spritz” brunch during Fourth of July weekend. Guests enjoyed an elegant garden-themed experience featuring Hendrick’s spritz tastings, a full-service cocktail bar, and branded merchandise. VIPs were greeted with a private welcome tasting led by a Hendrick’s ambassador, while the Hendrick’s bar remained a central feature throughout the month.

Sanpellegrino CIAO!: An Italian Aperitivo Moment

Sanpellegrino CIAO! brought a Mediterranean flair to each weekend with its new line of sparkling water made with real fruit juice and a pinch of Sicilian salt. Every Friday, overnight guests were welcomed with an “arrival aperitivo,” while stocked fridges and a CIAO! Sorbet & Gelato Bar kept the refreshment going.

DiGiorno: Charred for the Yard

At the Endless Summer event, DiGiorno delivered elevated comfort food via its Wood Fired-Style Pizza pop-up, serving slices of Premium Pepperoni and Supreme Speciale. Guests snapped Polaroids of their pizza moments and left with branded swag to commemorate the flavorful finale.

Filthy: Elevated Cocktails All Month Long

Filthy provided premium mixers and garnishes, giving guests a taste of elevated mixology. Signature drinks like the “Filthy Margarita” highlighted their real-ingredient mixers, while custom pouches and bar displays added a fun and functional edge.

BDY.: Disco Poolside Energy

BDY. turned up the energy with its Deep End Disco, complete with DJ sets, a self-serve juice bar, poolside spa treatments, and branded floats. The BDY. cabana served as a go-to spot for glam touch-ups, candid moments, and catching up with friends in the sunshine.

Tree Hut: Summer Recharge Oasis

Tree Hut created the Tree Hut Club, an onsite spa-like escape during the Summer Recharge event. Attendees sampled scented Hydraglow Body Serums and sipped branded coconut drinks, surrounded by the calming scents of Vanilla, Pink Champagne, and Palm Grove.

Bioré: Skincare-Forward Sun Protection

Guests also had the chance to sample Bioré’s UV Aqua Rich Daily Moisturizer SPF 50, a new lightweight sunscreen unveiled during the Summer Recharge experience. Coastal-themed photo ops rounded out the beauty-forward activation.

With Gallery Beach House 2025, GMG reaffirmed its position at the intersection of lifestyle, media, and experience. Beyond the Hamptons, the publisher continues to scale its experiential platform across global events, from Art Basel to Formula 1 and SXSW—each one designed to unite brands and creators in a cultural context that feels authentic and impactful.

Backed by powerhouse brands like PureWow, Coveteur, and its expansive network of social-first verticals, Gallery Media Group continues to deliver content-driven, talent-led experiences that reflect what’s current—and what’s next—in the luxury lifestyle space.

In the Hamptons and beyond, Gallery House continues to set the bar for event-driven media in a luxury context.