Zendaya Illuminates the Italian Riviera in Louis Vuitton’s 2025 Resort Campaign

Source: Louis Vuitton

Reported By: Caroline Dalal

Louis Vuitton’s 2025 Resort campaign arrives not with a whisper but with cinematic flourish—anchored by the effortless presence of Zendaya. Set against the languid coastal vistas of the Italian Riviera, the campaign is both a celebration of summer’s refined spontaneity and a study in fashion as storytelling.

Photographed by Inez & Vinoodh and styled by Law Roach, the campaign moves through seaside gardens and golden twilight like a film reel composed entirely of fabric and gesture. Zendaya—an ambassador whose style sensibility continues to resonate across fashion’s upper echelons—embodies the collection’s essential mood: composed, expressive, and entirely modern.

At the heart of the collection is a visual rhythm that balances formality with freedom. One standout ensemble pairs a cropped T-shirt with a flared skirt printed in vivid red and blue Tuscan florals, offering a new take on countryside romanticism. There’s an open-back black mini dress with intricate embroidery and a long, open-knit gown with a thigh-high slit—pieces that move effortlessly between dinner on the terrace and walks through marble piazzas.

The silhouettes throughout are soft yet sculptural, elevated by the tactility of fine fabrications. A sense of considered luxury permeates the line—nothing feels superfluous, yet everything is detailed.

In keeping with the House’s legacy, accessories add narrative richness. The Capucines bag is reimagined in summer-ready wicker and supple mahogany leather. Sunglasses feature gold hinges that echo the closures of vintage Louis Vuitton trunks, while wraparound chain belts add a touch of contemporary flair. These are not afterthoughts—they are key characters in the Resort story, each with heritage woven into their form.

The campaign, debuting across print and digital platforms beginning April 20 and May 16 respectively, taps into a yearning that feels especially current: the pull toward elegance without excess, toward destinations that ground and inspire. Zendaya’s presence amplifies this mood. Against the Italian coastline, she doesn’t just model the garments—she inhabits them, embodying a lifestyle that is aspirational yet accessible, storied yet grounded in now.

Louis Vuitton’s Resort 2025 collection doesn’t chase trend. Instead, it offers something far more enduring: a refined vision of summer shaped by travel, ease, and a legacy of craftsmanship that remains unmistakably its own.