Miami Swim Week Returns: Art Hearts Fashion Brings High-Impact Runways and Nightlife Energy to South Beach

As May turns into June, all eyes will be on Miami Beach as Miami Swim Week Powered by Art Hearts Fashion returns for its 2025 edition—bringing five days of fashion, culture, and celebration to one of the city’s most iconic stages. Running from May 28 through June 1, this year’s production reclaims its place at the forefront of global swimwear with a powerful mix of emerging talent, celebrated designers, and unforgettable after-hours programming.

Anchored at the legendary Eden Roc Miami Beach, with closing shows at the Miami Beach Botanical Gardens and exclusive soirées at Casadonna, LIV Nightclub, and E11EVEN Miami, the event once again proves it is more than a fashion week—it’s a movement.

Art Hearts Fashion is celebrated for turning traditional runway formats on their head, blending immersive show production with an unapologetic embrace of individuality. This year’s designer roster spans continents and aesthetics, from Brazilian beachwear to avant-garde couture, each label embodying a distinct perspective on modern swimwear.

Featured Designers Include:

• Berry Beachy Swimwear

• Papi Swim

• Luxe Isle

• Giannina Azar

• Cirone Swim

• Bikini Flavors

• Diva Couture

• Lybethras

• Merlin Castell

• Caroline Derpienski

• Marqueza

• BFYNE

• Bad Pink

• Mister Triple X

• Sense of G

• Idol Jose

• Martin Polanco Mensaje

Each show becomes a statement—of artistry, of confidence, of where the swimwear industry is headed. Miami’s diverse backdrop, along with Art Hearts Fashion’s hallmark of inclusivity, creates an atmosphere that celebrates identity just as boldly as it does silhouette and design.

The official programming kicks off Wednesday, May 28 with an opening night at Casadonna, setting the tone with curated ambiance and insider energy. Each night to follow is choreographed with both fashion and nightlife in mind—runway shows begin at 7 PM and roll seamlessly into afterparties at LIV, and late-night sets at E11EVEN, with performances from names like Ty Dolla Sign, Rauw Alejandro, K. Gianni, and Jaden Smith.

Event Highlights:

• Thursday, May 29: Eden Roc runway shows, followed by LIV and E11EVEN afterparties
  

• Friday, May 30: Men’s swimwear spotlight and Pride Month kickoff at Eden Roc Lobby Bar
  

• Saturday, May 31: Marquee shows and performances by Rauw Alejandro and Jaden Smith
  

• Sunday, June 1: Botanical Gardens runway finale, closing party at LIV

Each venue and transition is intentionally crafted—fashion isn’t just on the runway, it’s in the music, the architecture, the conversations.

Founded in 2010 by Erik Rosete, Art Hearts Fashion has built its identity on merging high-fashion aesthetics with cultural access and representation. At Miami Swim Week, that commitment is visible at every turn—on the runway, in the crowd, and in the stories behind each designer.

Rosete continued: “We bring together designers from around the globe in a space where fashion meets fun, inclusivity, and pure Miami energy. It's the ultimate celebration of swimwear and self-expression, and every year we raise the bar.”

That ethos extends to the partners that help bring it to life, including Eden Roc, The Miami Beach Botanical Gardens, Unite Hair, Billion Dollar Brows, Moonslice Beauty, and many more.

The choice of Eden Roc Miami Beach as a central venue is no coincidence. Designed by Morris Lapidus and reimagined for today’s luxury traveler, the property’s layered history of elegance and reinvention mirrors the ethos of the event itself. With 415 oceanfront rooms, three pools, Esencia Wellness Spa, and renowned culinary offerings like Ocean Social and Nobu, Eden Roc delivers a seamless mix of hospitality and spectacle.

Its location on Mid-Beach provides a rare blend of accessibility and atmosphere, allowing guests to move fluidly between shows, poolside moments, and Miami’s legendary nightlife—all in the span of a few hours.

For tickets and full event access, visit Posh or Eventbrite. Follow @artheartsfashion on Instagram for real-time updates and behind-the-scenes access.