Miami Swim Week® – The Shows 2025: A Bold Reimagination of Swim Fashion, Sustainability, and Global Connection

As Miami Swim Week® – The Shows 2025 prepares to take over Miami Beach from May 28 through June 1, it’s clear this isn’t just another fashion week—it’s a recalibrated cultural experience that spans fashion, wellness, innovation, and community impact. This year’s festival brings over 50 events, 150+ designers, and 20+ satellite venues, transforming the city into a dynamic stage for the next era of swimwear fashion. Anchored at the Mondrian South Beach, the week presents a bold convergence of creativity and purpose.

From the moment the week kicks off with its Opening Night Party at Fabel Miami Rooftop, guests are immersed in a meticulously designed experience that blends runway spectacle with meaningful dialogue, intimate activations, and global influence.

At the core of Miami Swim Week® – The Shows is a sweeping designer lineup that spans continents and aesthetics. Returning brands and breakout newcomers alike are bringing collections that reinterpret swim and resort wear for a modern consumer.

Designers and brands confirmed for 2025 include: Moda Minx, Megan Mea Miami, Lemango, Noblesse Privèe, LASCANA, Smart Swimsuits, Harti Swim, Mars the Label, Autty Simone, Nur Karaata, Delarose Sisters, Axii Swim, Everlast, Liberty & Justice, Baiah, Normal Culture, Elle Swimwear, Ema Savahl, Amarotto Swimwear, and brand sponsor Renuvion & Australian Gold. 

Check out the full Show schedule here

Through its Expanded Foreign Designer Program, Miami Swim Week® – The Shows is also providing new access for international brands seeking entry into the U.S. market. This initiative promotes cultural exchange, expanded visibility, and professional networking to help emerging labels grow their global footprint.

Health is no longer an afterthought in fashion—it’s woven into the programming. With the launch of SwimFit: Mind, Body & Soul Wellness Sessions, attendees are invited to take part in beach yoga, functional training, nutrition seminars, and meditation workshops aimed at restoring balance amidst the week’s pace.

Wellness programming will take place at Nikki Beach, with top trainers leading sessions designed to benefit models, designers, and attendees alike. This holistic approach is one of the cornerstones of Miami Swim Week Cares, proving that true luxury embraces well-being across all dimensions.

In alignment with its commitment to ethical innovation, Miami Swim Week® – The Shows introduces Cruelty-Free & Conscious Beauty Activations. Attendees will experience interactive beauty lounges, product demonstrations, sustainable beauty panels, and brand activations that showcase clean, vegan, and cruelty-free beauty lines.

This programming, curated in partnership with pioneering brands in the clean beauty space, reflects the growing consumer demand for transparency and environmentally conscious practices within the beauty industry.

While runway shows take the spotlight, the supporting calendar is just as compelling:

• Australian Gold’s Sunblock Model Pool Party at Strawberry Moon promises a high-glamour midday escape.
  

• Elle Swimwear will host a private waterfront mansion reception, adding an exclusive layer of luxury for select guests.
  

• VIP yacht cruises, designer and influencer dinners, and buyer meet-and-greets offer intimate moments between runway shows.
  

• Seaspice Miami will host the “Summer Love Fashion Show,” fusing culinary and fashion experiences in an open-air setting.

These events, coupled with the official runway presentations, create a multi-sensory journey for buyers, influencers, editors, and industry insiders.

The Next Impact Talks speaker series at the Bass Museum introduces a forum for industry leaders across fashion, wellness, and tech to share insights, forecast trends, and challenge norms. This year’s themes will tackle circular fashion models, AI in design, beauty innovation, and climate-conscious branding.

These discussions are part of a larger goal to offer value beyond the aesthetic—giving attendees tools to engage meaningfully with the evolving fashion landscape.

For the first time, the Backstage Hub digital platform will provide real-time updates, scheduling, designer information, and networking tools through AI-powered systems. Developed to streamline communication for press, attendees, and buyers, this tool ensures everyone stays informed and connected during the week’s packed schedule.

Miami Swim Week® – The Shows isn’t just showcasing fashion—it’s investing in the community. With its Miami Beach Shoreline Cleanup, the organization is leading a volunteer-based effort to clean Miami’s coastline, aiming to preserve the city’s natural beauty and support marine ecosystems.

The Opening Show will benefit the Little Lighthouse Foundation’s Back-to-School Program, helping provide school supplies for children in need across South Florida. LLF, known for its 20+ philanthropic programs, represents a longstanding partner in fostering equity through action.

Located steps from the beach, the Hammock Resort and Swimwear Trade Show brings together luxury showrooms, global retailers, and designers in an eco-conscious environment. This space also hosts select runway shows, reducing emissions and logistical waste while maintaining high-end production value.

Hammock serves as both a sales platform and a sustainability initiative—solidifying the event’s role in shaping industry standards while maintaining commercial viability for independent designers.

What began as a celebration of swimwear has evolved into a global forum for expression, responsibility, and reinvention.

For tickets and full event information, visit Miami Swim Week® – The Shows 2025 - Miami Swim Week®– The Shows and follow @miamiswimweekshows on Instagram.