Gucci Serves Style: A Fresh Spin on Court-Ready Elegance with the New Tennis Collection

Source: Gucci

Reported By: Caroline Dalal

May 29th, 2025 – Luxury fashion’s long-standing affair with tennis takes an evocative turn as Gucci unveils its latest Tennis collection and campaign, released May 26, 2025. Channeling the quiet allure of vintage courts and sunlit leisure, the collection continues the House’s dialogue with the sport—one that began in the 1970s and has matured into a hallmark of Gucci’s identity.

This latest chapter draws directly from archival roots, referencing early tennis-inspired pieces from Gucci’s past and updating them with contemporary polish. The campaign—shot within a classic tennis club—frames serene, cinematic vignettes: a pause before serve, a glance exchanged over the net, the kind of suspended moments that say as much about elegance as they do about sport. Every detail, from the styling to the setting, exudes Gucci’s signature synthesis of nostalgia and modernity.

The Gucci Tennis collection comprises sports-inspired ready-to-wear, accessories, and leather goods that reflect the understated sophistication of the court lifestyle. Women’s silhouettes are crisp and pleated, a nod to classic tennis whites, but edged with the unmistakable Gucci Web stripe. For men, polo shirts arrive with structured 1970s-style collars, blending retro influences with refined tailoring.

Accessories provide the finishing touch—metallic aviators add old-school cool, while terry headbands underscore the collection’s sport-chic appeal. Handbags and duffle bags are rendered in GG Monogram canvas trimmed with leather, showcasing Gucci’s heritage of craftsmanship through a lens of athletic elegance.

For those looking to go beyond apparel, Gucci’s collaboration with leading sports equipment brand HEAD introduces a limited-edition tennis racket that bridges function and fashion. The exclusive Gucci x HEAD Speed MP racket is more than a collector’s item—it’s performance-ready. Designed for balance and control, the frame is accented by Gucci’s iconic Web stripe and strung with red strings bearing the Interlocking G emblem at its center.

Each racket is presented in a sleek blue case featuring Gucci’s signature Web detail, a zippered pocket, and an adjustable strap—offering both practicality and style. It’s a continuation of Gucci’s successful partnership with HEAD, following the bespoke duffle bags designed for Global Brand Ambassador Jannik Sinner. First revealed in Paris, that collaboration marked a turning point in the House’s integration of sport within its fashion identity.

Rooted in Florence and founded in 1921, Gucci remains one of the world’s most influential luxury fashion houses. Under the leadership of CEO Stefano Cantino, the brand continues to redefine the parameters of luxury—uniting Italian craftsmanship, creative storytelling, and a relentless pursuit of innovation. This latest tennis-themed release, equal parts performance and poise, is a study in how sportswear can retain a sense of occasion without losing function.