Megan Thee Stallion’s Hot Girl Summer Takes Over PARAISO Miami Swim Week

Miami Beach turned up the heat on Thursday, May 29, as Megan Thee Stallion made fashion history with the debut runway show for her swimwear brand Hot Girl Summer at PARAISO Miami Swim Week. With a packed tent at 2111 Collins Avenue and a surprise walk from the superstar herself, the launch cemented Megan not just as a performer but as a creative force reshaping what beachwear looks—and feels—like.

The runway was more than just a showcase of seasonal trends. It marked Megan’s official entrance into the design space, making her the first hip-hop artist to launch her own swimwear line. And true to form, the message was clear: confidence comes in every curve, shade, and strut.

The 18-piece collection offered a size-inclusive selection of bikinis, monokinis, one-pieces, and cover-ups, all retailing between $16 and $28. With a palette that ranged from gold and purple to fiery orange and hot pink, the silhouettes celebrated body positivity without compromising boldness. Price point aside, the emphasis on accessibility—available now in 500 Walmart locations nationwide and online—marks a defining shift in how and where luxury-style fashion meets mass appeal.

Each look was styled by Eric Archibald, with hair by Kellon Derryck, makeup by Diane Shin, and nails by Tahvya Krok. Together, the team crafted a polished, high-glam runway that radiated the energy and aesthetic Megan fans have come to expect.

Creative direction and casting were helmed by General Idea and Roc Nation, while production was supported by PARAISO mainstays including PR powerhouses PURPLE and Vital Versatility. With Frazer Harrison and Alex Tamargo behind the lens, every backstage and runway moment was captured in detail.

Among the guests seated along the runway: Olympic gymnast Jordan Chiles and several cast members from Love Island US Season 6, reflecting the brand’s cultural reach. But it was Megan herself who brought the show to its crescendo, making a surprise finale walk that sent the crowd into a standing ovation.

Poised, radiant, and fiercely herself, Megan’s runway appearance underscored the collection’s message: Hot Girl Summer is not just about what you wear—it’s about how you own it.

Now in its third decade, PARAISO Miami Swim Week continues to serve as the global stage for swimwear and resort fashion. The 2025 edition also marks the launch of SIHOF: Swimwear Icons Hall of Fame, celebrating the trailblazers who’ve shaped the industry.

This year’s roster includes boundary-pushing designers, lifestyle brands, and celebrity-led launches. Yet among the noise, Hot Girl Summer stood out for its clarity of voice and vision—proof that when fashion is led by artists who live and breathe their message, it resonates far beyond the runway.