PARAISO Miami Swim Week 2025: The Must-See Shows Making Waves in Miami
Now entering its 21st year, PARAISO Miami Swim Week is poised to take over Miami Beach from May 28 to June 1, once again solidifying its status as the global epicenter of swimwear and resort fashion. This five-day celebration of style, culture, and creativity transforms Miami into a world stage—welcoming top designers, emerging labels, global buyers, media, and style-savvy guests from more than 60 countries.
This season introduces the inaugural Swimwear Icons Hall of Fame (SIHOF), a red-carpet event honoring industry visionaries like MJ Day, Natasha Oakley, and Camille Kostek. In addition to the highly anticipated runway shows, PARAISO will feature immersive brand activations, wellness moments, eco-initiatives, and glamorous afterparties across venues like The Ritz-Carlton, South Beach, MILA Lounge, Casa NEOS, and more.
With over 30,000 attendees and 7,500 buyers expected, the economic and cultural impact is massive—and the collections on deck promise to be just as influential. Amid the grandeur, four standout presentations push boundaries with aesthetic originality and elevated storytelling. Below, a closer look at the can’t-miss shows that define this season’s swimwear narrative.
Luli Fama: Sun-Kissed Opulence and Celebration
A beloved staple in Miami’s fashion scene, Luli Fama returns to PARAISO Swim Week 2025 with the highly anticipated debut of its Cruise and Holiday 2026 collections. Known for daring cuts, electric prints, and a signature Latin flair, the brand continues to embody empowered femininity and sun-soaked sophistication.
The Cruise 2026 line captures the essence of wanderlust with tropical color palettes, breezy cover-ups, and curve-celebrating silhouettes designed for destination glamour. Meanwhile, the Holiday 2026 collection leans into evening elegance, unveiling shimmering fabrics, sleek shapes, and metallic detailing that transform swimwear into statement-ready looks.
Each design reflects the confident spirit of the Luli Fama woman—fearless, expressive, and radiant. With boutiques across South Florida and a devoted global following, Luli Fama’s upcoming runway show promises to be a celebration of self-expression, femininity, and unapologetic style.
SHAN: Coastal Couture with a Tailored Edge
SHAN is set to present its Cruise 2026 and Spring/Summer 2026 collections on Friday, May 30 at 6:00 PM, bringing its signature blend of luxury tailoring and sensual resortwear to the PARAISO runway. The Canadian label, known for precision craftsmanship and refined elegance, marks its 40th anniversary this year with designs that speak to timeless beauty.
Expect earthy tones like obsidian and sandy white, paired with airy silks, sheer linens, and metallic jacquards that offer both fluidity and texture. Highlights include shimmering jersey swimsuits and tailored separates crafted to move seamlessly from the beach to upscale settings. Founder and designer Chantal Levesque delivers a collection that celebrates femininity with depth and restraint, balancing coastal ease with couture structure.
With boutiques in Miami Beach and Palm Beach, SHAN’s presence continues to expand globally—its designs offer a wardrobe that travels beautifully, no matter the destination.
Salty Mermaid: A Fierce Debut of Mob Wife Energy
Making its runway debut at PARAISO, Salty Mermaid is ready to make a statement. The brand introduces its Mob Wife Collection—an unapologetically glamorous line that channels bold femininity, rich textures, and a fearless approach to design. This season, founder Sarah Jon Porreca-Swenson leans into drama and allure, infusing the collection with gold beading, tortoise prints, and slick wet-look fabrics that exude power and sensuality.
But there’s substance behind the shine. Salty Mermaid is committed to sustainability, repurposing fabric scraps into accessories and eliminating poly bags through reusable swim bags. The collection reflects that ethos with recycled materials, limited-edition drops, and thoughtful craftsmanship throughout.
The show transitions from high-octane glamour into the dreamier Under the Sea capsule, where soft crochet, seashell-inspired textures, and sun-washed hues offer a more ethereal, introspective take on coastal beauty. Salty Mermaid’s first appearance at PARAISO promises to be more than a debut—it’s a manifesto of empowerment, innovation, and conscious creativity.
SIGAL: A Mirage of Artistic Desert Dreams
On May 31, SIGAL unveils its Resort 2026 collection, "Mirage," at The Ritz-Carlton, South Beach—offering guests an immersive journey through the sun-swept landscapes of the American Southwest. Inspired by the desert palette and artistic spirit of Georgia O’Keeffe, the collection features hand-painted watercolor prints that transform garments into fluid canvases of motion and color.
Designer Sigal Cohen Wolkowiez draws from natural textures and desert tones—burnt sienna, blush clay, soft amethyst, golden ochre—to evoke the soul of Santa Fe. Expect flowing kaftans, breezy co-ords, and sculpted swimwear crafted from organic fibers, silk chiffon, cotton voile, and recycled lycra.
“My collections are always rooted in freedom, in interpreting silence and stillness as something full of life.”
Sigal Cohen Wolkowiez, Founder of SIGAL
With "Mirage," SIGAL offers more than garments—it delivers a sensorial escape, where art, femininity, and sustainability converge.
As PARAISO Miami Swim Week 2025 approaches, anticipation runs high—not only for the spectacle of fashion, but for the creative perspectives each designer brings to the runway. From established names to exciting newcomers, this year’s lineup doesn’t just preview trends—it shapes them.
With collections that challenge convention, celebrate individuality, and deepen the connection between design and identity, PARAISO continues to prove that swimwear is a space for innovation, artistry, and global influence.