ZOUXIN Presents “Earth’s Memory – Manifested Silhouettes” in Paris

Source: ZOUXIN

Paris Fashion Week continues to serve as a stage for boundary-pushing creativity, and this season, Chinese luxury brand ZOUXIN brought a collection that bridged heritage and modernity with exceptional finesse. Titled “Earth’s Memory – Manifested Silhouettes,” the presentation wove centuries-old craftsmanship into the fabric of contemporary global fashion.

Designer Xiong Yan anchored the collection in the brand’s ethos of returning to nature and creating with heart. As Xiong explained,

This guiding principle was reflected throughout the show, which emphasized both cultural storytelling and design innovation.

At its core, the collection highlighted Xiangyun yarn, a UNESCO-recognized ecological silk. Produced through an intricate, hand-dyed process that is both time-intensive and deeply sustainable, the fabric embodies a living dialogue between the earth and tradition. Other materials—Song brocade, tin embroidery, Italian yarn, and jacquard heavy satin—further enriched the collection, each chosen to balance legacy with global influence.

Color played a central role in articulating ZOUXIN’s narrative. The collection moved fluidly across a spectrum drawn from nature itself: Dark Night Black, Peacock Blue, Stone Green, Lama Red, Champagne Gold, and Twilight Mountain Purple. These hues gave form to flowing coats, sculptural gowns, and modern tailoring, pieces that were at once practical in structure yet lyrical in execution.

Hand-embroidered motifs extended the storytelling. References to the Palace Museum, Dunhuang murals, and the Ming dynasty phoenix crown were meticulously translated into wearable art, positioning each garment as a vessel of memory and identity.

The show underscored how traditional Chinese artistry can converse fluently with Western design language. ZOUXIN’s silhouettes—precisely cut with Western three-dimensional tailoring—demonstrated an interplay of balance: structure meeting softness, heritage meeting innovation. As Xiong reflected,

Founded in Shenzhen in 2013, ZOUXIN has built a reputation across China, Taiwan, and Italy for collections that transcend borders while honoring the planet. The Paris Fashion Week presentation not only reinforced the brand’s sustainable and heritage-driven ethos but also introduced its designs to a broader international audience.

Select looks from “Earth’s Memory – Manifested Silhouettes” will be available through ZOUXIN+ in Shenzhen, as well as online platforms including Douyin, Xiaohongshu, and Taobao.

By positioning Xiangyun yarn and other heritage textiles at the center of its Paris runway, ZOUXIN reminded audiences that sustainability and craftsmanship are not trends, but timeless values. The collection’s fusion of ecological silk, ancestral embroidery, and contemporary silhouettes spoke to fashion’s enduring role as both cultural archive and forward-looking art form.

In doing so, ZOUXIN established its Paris debut as more than a showcase of garments—it was a meditation on memory, nature, and identity, seamlessly translated into a universal language of style.