Rebecca Black and Bombay Sapphire Gin Turned Thursday into Friday in South Beach
A Thursday night never felt more like a Friday. Last night, under the glowing Miami skyline, queer music icon and pop culture’s reigning it-girl Rebecca Black lit up The Miami Beach EDITION’s rooftop with an electrifying DJ set in partnership with Bombay Sapphire Gin. The event marked a dazzling celebration of Black’s sophomore album, SALVATION, seamlessly blending high-energy beats, Y2K fashion, and Bombay Sapphire’s latest campaign, Tastes Like It’s Friday.
A Thursday That Felt Like the Weekend
With the city lights reflecting off the terrace, the crowd was fully immersed in the moment—feet moving, cocktails in hand, and pulses synchronized to the beat. Rebecca Black commanded the decks in a striking electric blue ensemble, donning Superdown metallic jeans, Melissa clog boots, and a Sandy Liang Dory top—an unmistakable nod to Spring 2025’s hottest trends.
And the soundtrack to the night? A euphoric mix of high-energy pop, culminating in a 360-inspired remix of her viral sensation “Friday.” “Salvation summer… duh!” Black quipped between tracks, playfully proclaiming the next evolution of her BRAT summer era.
The Ultimate Friday Cocktail—On a Thursday
No Friday vibes are complete without the perfect drink in hand. Guests toasted to the night with the Bombay Sapphire Sparkling Lemon cocktail—an effortlessly crisp and refreshing mix of Bombay Sapphire gin and sparkling lemonade. Designed to welcome new gin lovers into the fold, the cocktail was the ideal match for a night dedicated to celebration, spontaneity, and setting the weekend mood just a little early.
"Sharing this track with a brand like Bombay Sapphire meant a lot to me—that weekend energy is such a precious, unique feeling and that’s the same energy that inspired ‘Friday’ in the first place."
Rebecca Black
The Soundtrack to the Night
The energy hit a fever pitch as Black delivered a mashup of Charli XCX’s “360” with “Friday,” sending the crowd into a nostalgic-yet-modern frenzy. She shared her biggest musical inspirations, naming icons like Madonna, Lady Gaga, Lana Del Rey, Prince, Janet Jackson, and Gwen Stefani as key figures shaping her journey. The night was more than just a DJ set—it was a celebration of pop culture, self-expression, and, of course, the joy of Friday, no matter what day of the week it actually was.
Bombay Sapphire’s ‘Tastes Like It’s Friday’ Campaign Continues
The event was the latest chapter in Bombay Sapphire’s Tastes Like It’s Friday campaign, a celebration of spontaneous indulgence and elevated cocktails.
“Everyone can relate to that feeling when you decide to spontaneously start your weekend early, and there’s no one that personifies that same joy more than Rebecca."
Jaime Keller, Brand Director of Bombay Sapphire
This partnership is just the beginning—throughout 2025, the campaign will continue with bartender residencies, office happy hours, and tasting events nationwide. The goal? To introduce the Bombay Sapphire Sparkling Lemon cocktail to a new generation of gin lovers who believe that Friday is a state of mind.
Make Your Own Bombay Sapphire Sparkling Lemon
Want to capture that Friday feeling at home? The Bombay Sapphire Sparkling Lemon is as easy to make as it is delicious.
Ingredients:
1 ½ oz Bombay Sapphire
5 oz Sparkling Lemonade (such as San Pellegrino Limonata)
Method:
Fill a balloon or wine glass with ice, pour in the Bombay Sapphire, top with sparkling lemonade, and garnish with a lemon wheel.
The Takeaway
Rebecca Black and Bombay Sapphire delivered a night that blurred the lines between weekday and weekend—because, let’s be honest, with the right music and the right drink, any night can feel like Friday. And if last night was any indication, SALVATION season is officially upon us.