Family Style Food Festival Debuts in Brooklyn: A Fusion of Culinary and Streetwear Culture

Source: Complex

Reported By: Matthew Kennedy

April 13, 2025 — A new kind of festival is making its way to New York, and it’s not just about food or fashion—it’s about the intersection of both. On Saturday, May 17, Family Style Food Festival will debut at Industry City in Brooklyn, turning the waterfront venue into a cultural playground where streetwear legends, culinary icons, and tastemakers come together for one unapologetically flavorful day.

At the heart of it all is Keith Lee, the beloved food critic and content creator whose grassroots reviews have reshaped the way the world thinks about local dining. As the official host, Lee will guide attendees through a lineup that blends New York’s food heavyweights with national chefs, designers, and creatives—bringing signature dishes and custom fashion drops into a single, high-energy experience.

Far from a traditional tasting tent setup, Family Style takes a fresh approach: think Lucali slices with exclusive capsule merch, Dhamaka’s next-level Indian plates paired with streetwear from Awake NY, or Russ & Daughters’ legendary smoked fish beside limited-edition designs from Billionaire Boys Club. Nearly 60 restaurants and streetwear brands are set to activate, including favorites like Double Chicken Please, Fish Cheeks, Katz’s Delicatessen, Barriers Worldwide, and Staple.

This year, the festival debuts exclusive food-fashion collabs that will only be available at the event. Among the most anticipated? A Rokstar Chicken x VandythePink x Buldak spicy drop, and a Pepsi-powered merchandise stunt featuring on-site chaser tastings and activations that lean into New York’s love of flavor and flair.

Unlike most food festivals with static booths and long waits, Family Style feels more like a curated block party—set against the industrial-chic backdrop of Brooklyn’s Industry City. It’s an immersive playground for food lovers, sneakerheads, and cultural observers alike. Expect icebreaker stations hosted by Wheat Thins & Triscuit, globally inspired tastings from Potluck Club, and surprises curated by Complex, one of the festival’s key media partners.

Among the standout brands participating:

• Food: Bonnie’s, Chama Mama, L’industrie Pizzeria, Soothr, Scarr’s Pizza, Greenberg’s Bagels, Regina’s Grocery, Win Son Bakery, Carmen’s Empanadas, and more.

• Fashion & Culture: Kith Treats, Kids of Immigrants, Verdy, Extra Butter, Laams, Bricks & Wood, Nowon, and Jae Tips.

The fusion of community, design, and flavor is what sets this event apart. Guests aren’t just eating or shopping—they’re part of a broader cultural movement where culinary innovation meets streetwear swagger.

Tickets are on sale now at familystylefest.com. Capacity is limited, and based on previous events in Los Angeles, sell-outs are expected. Follow @FamilyStyleFest and @Complex on social media for the latest line-up additions, exclusive drops, and day-of surprises.

Family Style Food Festival NYC
📍 Industry City, Brooklyn
📆 Saturday, May 17, 2025
🕐 10:00 AM – 6:00 PM
🎟 Tickets: familystylefest.com

Founded in 2019 by Ben Shenassafar and Bobby Kim of The Hundreds and Miles Canares, Family Style is a family-oriented food festival that brings people together through the collective love of food. Known for mixing food and fashion, Family Style connects the best brands and the tastiest restaurants to create limited one-of-a-kind collaborative food and merchandise items exclusively available at our events.

Complex is the definitive platform for global youth culture and music lifestyle. With a powerful media presence and a curated marketplace, Complex engages its audience through video, long-form text, and social media, reflecting and shaping the zeitgeist of convergence culture. Complex's strategic partnership with Universal Music Group ensures unparalleled experiences and exclusive collaborations for passionate music fans.