Campari Spritz Square Takes Over Downtown NYC for a Sophisticated Aperitivo Weekend
New York’s cocktail calendar just found its most stylish summer entry. For one weekend only—June 14 and 15, 2025—Campari® is inviting New Yorkers into its signature red world with the debut of Campari Spritz Square, an immersive aperitivo takeover set in the heart of Manhattan’s Chinatown-Lower East Side corridor. At the center of it all? The elegantly bitter, distinctly Italian Campari Spritz, served alongside curated culinary and retail experiences that capture the ritual and artistry of the aperitivo tradition.
A Taste of Italy, Reimagined for Downtown NYC
The Campari Spritz has long been a symbol of leisurely refinement—an aperitivo that speaks to Italy’s golden hour tradition of sipping, savoring, and socializing. For its NYC debut, Campari is turning up the volume, transforming 171 E. Broadway into the primary hub of Campari Spritz Square. This red-hued headquarters will host seated aperitivo sessions—complete with a curated food menu and, of course, the signature cocktail itself.
“The Campari Spritz perfectly blends sociability and sophistication, making it the perfect choice for upscale aperitivo moments. By teaming up with local businesses to create the Campari Spritz Square, Campari is thrilled to welcome guests to experience the mature essence of Italy in the heart of downtown NYC.”
Allison Varone, Head of Marketing at Campari America
The weekend programming runs from 3–7 p.m. on both Saturday and Sunday, with reservations now open on Resy. Seatings will be offered at 3:30 p.m. and 5:30 p.m., providing a refined moment of escape within one of the city’s most eclectic enclaves.
Where Art, Fashion, and Cocktail Culture Meet
Beyond the main space, the Campari Spritz experience extends into the surrounding blocks through pop-ups and collaborations with beloved local businesses.
Susan Alexandra brings its playful approach to accessories with a bespoke jewelry activation inspired by Campari’s iconic red.
Coming Soon, known for its art-forward home design, hosts a visual installation that leans into the color, texture, and spirit of aperitivo culture.
At Colbo, guests can enjoy a “spritz and shop” concept complete with a live DJ, curated bites, and elevated summer retail—all while sipping the classic cocktail.
The brand’s goal is simple yet refined: create a cultural moment where Italian tradition meets downtown creativity.
The Drink That Defines the Hour
With a legacy tracing back to 1860, Campari remains at the center of some of the most storied cocktails in the world. The Campari Spritz, a lighter alternative to its Negroni sibling, is crafted with:
2 parts Campari
3 parts Cinzano Prosecco D.O.C
1 part soda water
Garnished with an orange slice
Served over ice in a stemmed wine glass, the drink is as visual as it is flavorful—its unmistakable red hue anchoring every pour in elegance. It’s no surprise that the Campari Spritz continues to earn its place on menus across the country as a top-tier low-ABV cocktail choice.
How to Attend
Reservations for Campari Spritz Square are now available via Resy. Guests must be 21+ to attend, and seating is limited. Those looking to secure early access can sign up for exclusive booking perks at www.campari.com.