Clear Spirits, Smooth Skies: Western Son Vodka Joins JSX for Elevated In-Flight Indulgence
Premium Spirits, No Middle Seats: JSX Elevates In-Flight Beverage Service with Western Son Vodka
July 25th, 2025 – There’s something different about boarding a JSX jet. No long TSA lines. No crowded terminals. No middle seats. And now, as of July 24, no shortage of craft spirits either—thanks to the addition of Western Son Vodka, which officially takes its place onboard as the newest complimentary pour in JSX’s premium in-flight offerings.
The partnership marks a milestone moment for Western Son, a Texas-based craft vodka brand rooted in authenticity and refined through a decade of meticulous distillation. As JSX continues its ascent as the preferred “hop-on” jet service for business and leisure travelers, the move places Western Son directly into the hands—and glasses—of a discerning audience flying across the United States and Mexico.
“To be featured on JSX is a game-changer. Not only is JSX elevating regional travel, but they’re doing it with brands that reflect their values: quality, innovation and a strong connection to its roots.”
Erin King, Vice President of Marketing & On-Premise at Western Son
A Toast to Shared Values: Craft Vodka Meets Curated Aviation
It’s not just about vodka. It’s about shared ethos.
JSX, which operates up to 140 daily public charter flights across 28 destinations, has carved out a reputation for streamlining air travel without compromising comfort or character. With private terminals, complimentary Wi-Fi via Starlink, and business-class legroom on every aircraft, JSX reimagines what modern regional flying can look and feel like.
“Our experienced selection panel unanimously selected Western Son in a blinded taste test, demonstrating the craftsmanship and character of this premium vodka. As a fellow North Texas-based company, JSX is excited to bring our customers a local brand that’s sure to impress on a national scale.”
Ben Kaufman, Senior Director of Customer Experience at JSX
Onboard, passengers now enjoy Western Son Original Vodka alongside a premium bar program that also includes gourmet snacks, beer, wine, and other spirits—all complimentary. It’s a high-altitude happy hour where regional roots meet national reach.
Distilled in Texas, Destined for Sky-High Appeal
Founded in 2011 in Pilot Point, Texas, Western Son Vodka was born from a group of entrepreneurs who left the corporate grind to chase a bigger vision—one that honored the spirit of the West while raising the bar for what American vodka could be.
The brand is known for its 10-times distilled vodka, crafted from high-quality ingredients for an exceptionally smooth finish. While rooted in tradition, Western Son has always been forward-thinking in flavor development, clean formulations, and its commitment to additive-free, non-GMO, and gluten-free expressions.
That attention to craft is precisely what made the brand a natural fit for JSX’s curated experience.
New Heights for Regional Spirits and Regional Travel
As JSX continues to disrupt commercial air travel—with accolades like Travel + Leisure’s No. 1 Domestic Airline in 2025 and APEX’s Best Regional Airline in North America—Western Son's onboard debut becomes more than product placement. It’s cultural alignment. A celebration of American-made craftsmanship meeting next-generation mobility.
And with JSX now serving high-demand markets like California, Florida, Nevada, and of course, Texas, Western Son isn’t just taking flight—it’s accelerating toward national prominence.
For travelers ready to trade traditional terminals for private hangars—and their usual inflight beverage for something smoother—this partnership promises an experience as seamless as it is sip-worthy.