Elton John Zero Debuts a New Standard for Premium Non-Alcoholic Sparkling Wine

The conversation around non-alcoholic drinks has shifted. What was once about substitution is now about intention, craftsmanship, and experience. Enter Elton John Zero, a new premium non-alcoholic drink brand designed to bring joy and celebration to the world of 0 percent without compromise.

Built on the belief that time spent together should feel good both in the moment and the morning after, Elton John Zero is created for people who live life fully and want their glass to reflect that choice. The debut release, Elton John Zero Blanc de Blancs, offers an alcohol-free sparkling wine that feels worthy of both intimate nights in and celebratory evenings out.

Elton John Zero Blanc de Blancs is made exclusively with Chardonnay grapes grown in Northern Italy, a region long associated with finesse-driven sparkling wines. What sets it apart is how it is made. Rather than fermenting with yeast and later removing alcohol, the wine is produced through a precisely controlled fermentation using select bacteria instead of yeast. This process creates the structure and aromatic profile of a classic Blanc de Blancs while remaining completely alcohol-free from start to finish.

This pioneering approach avoids the hollowed-out character often found in dealcoholised wines. The result is a brighter, fuller drinking experience that mirrors the depth and elegance of traditional sparkling wine, without generating alcohol at any stage. It is a technical achievement rooted in innovation, but guided by restraint.

In the glass, Elton John Zero Blanc de Blancs presents a crisp and composed profile. Notes of apple, citrus blossom, and honeysuckle are supported by a refined mineral finish. A touch of high-grade green tea extract introduces subtle tannins, adding texture and structure that elevate the mouthfeel beyond what is typically expected from non-alcoholic sparkling wine.

The wine is both vegan and vegetarian-friendly and contains just 19 calories per glass, aligning with modern wellness-conscious lifestyles while still delivering a sense of occasion.

Elton John Zero reflects the personal lives of its founders as much as their public personas. Elton John and David Furnish are known for their love of entertaining and bringing people together, and the brand was born from a desire to offer a non-alcoholic option they would genuinely serve in their own home.

Elton John explains the intention behind the project clearly and without ambiguity:

He continued, “Elton John Zero Blanc de Blancs is an elegantly elevated interpretation of a traditional Sparkling, with all the finesse of a classic Blanc de Blancs. For the design, I wanted it to feel deeply personal and timeless, so we paired my E Star iconography with a rich blue backdrop - one of my signature colours. Blue has always symbolised calm, depth, and creativity for me; it’s on the cover of my Diamonds - Greatest Hits collection, and it’s fast becoming the colour of choice for sophisticated, non-alcoholic experiences.”

The packaging reflects that vision, combining recognizable iconography with a restrained, collectible aesthetic that feels aligned with luxury rather than novelty.

David Furnish brings his own hospitality perspective to the brand, shaped by years of hosting and his past experience in nightlife.

He says, “I once owned a champagne bar in Las Vegas called Fizz, a place designed for laughter, music, celebration, and those unforgettable moments shared over a glass of something special. Champagne has that magical ability to elevate every occasion, and when Elton and I talked about how much we now enjoy non-alcoholic options, we wanted to capture that same spirit of joy and celebration. Our Elton John Zero non-alcoholic Blanc de Blancs does exactly that.”

That philosophy places Elton John Zero firmly in the category of drinks designed to enhance moments rather than replace traditions.

Elton John Zero Blanc de Blancs will be poured at select UK establishments, including The River Café in Hammersmith and Lilibet’s in Mayfair. It will also be available nationwide at Sainsbury’s and online at www.eltonjohnzero.com.

Elton John Zero enters the market at a moment when non-alcoholic drinks are no longer asking for acceptance. They are setting their own standards. With its commitment to craftsmanship, innovative production, and genuine personal involvement from its founders, Elton John Zero Blanc de Blancs positions itself as a meaningful addition to the premium non-alcoholic space.