‘The 3rd Hour of TODAY’ Celebrates MSC World America’s Maiden Voyage with a Live Broadcast from Miami

This morning, The 3rd Hour of TODAY aired a special live episode from the deck of MSC World America, officially kicking off the maiden celebrations for MSC Cruises’ newest ship from PortMiami. The show, which aired at 9 a.m. ET on April 9, gave viewers a dynamic look at one of the most anticipated cruise ship launches of the year, blending celebrity interviews, culinary showcases, and luxury travel features into a sun-drenched broadcast off the coast of South Florida.

Craig Melvin, Al Roker, and Dylan Dreyer joined the celebration in person, leading viewers through the ship’s standout offerings—from a massive oceanfront swing to immersive entertainment spaces, chocolate and beer tastings, and state-of-the-art family venues.

This special episode is sponsored by MSC Cruises, and videos and exclusive images from today’s broadcast can be found below.

The show spotlighted MSC World America’s most notable amenities, including:

• MSC Yacht Club, a secluded, upscale enclave offering personalized butler service and exclusive dining.

• A brand-new outdoor family venue, crafted to elevate multigenerational cruising.

• The three-level World Galleria, a central design marvel offering luxury shopping, culinary options, and vibrant social spaces.

Everything You Can do on Board the MSC World America

TODAY’s co-hosts offered first-hand experiences of the ship’s signature activities, including scenic swings overlooking the sea and taste-testing experiences that brought the ship’s culinary vision to life.

The episode also featured interviews and guest appearances that brought personal stories to the fore:

Captain Kerry Titheradge and Chief Stew Fraser Olender of Below Deck fame joined the show to preview what they call the “craziest season ever.” The duo engaged in a Bravo-style game on cruise guest etiquette, offering cheeky but insightful takes on life at sea. Watch the full video HERE.

Fat Joe, Grammy-nominated rapper, opened up about his first solo album in 15 years, The World Changed On Me, his wellness journey, and his son Joey. “We’re so proud of him… he’s never not happy, this guy!” the artist shared, in one of the morning’s most heartfelt moments. Watch the full video HERE.

Cruise-ready cuisine was another highlight, as renowned chefs Mario Carbone and Michelle Bernstein joined the broadcast to showcase elevated dishes such as lasagna verde, lobster diavolo, Cuban torta, and banana tres leches—each one evoking the global flavors and refined presentation that MSC Cruises brings to its onboard dining.

Get a taste of Miami with these recipes from local chefs!

For those planning their own high-seas escape, TODAY lifestyle and commerce contributor Jill Martin offered expert cruise fashion tips, spotlighting stylish spring travel staples including vintage graphic tees, straw crossbody bags, and other curated vacation essentials.

Get cruise ship ready with the hottest vacation looks!

Whether you're already booked on the MSC World America’s inaugural journey or still planning your spring and summer travel, today’s broadcast offered a compelling look into what makes this new ship a standout in luxury cruising.

For more details on upcoming sailings and amenities aboard MSC World America, visit msccruisesusa.com.