Santa Margherita and LoveShackFancy Reunite for a Bigger, More Collectible Rosé

• Santa Margherita Wines and fashion label LoveShackFancy are reviving their rosé collaboration for a second summer.

• The release brings back the 1.5-liter magnum and introduces an all-new 3-liter jeroboam, the largest rosé bottle Santa Margherita has produced.

• Both bottles wear a new custom LoveShackFancy floral print. Wines reach retailers June 18.

• A summer takeover of the Hamptons Ambassador coach service extends the partnership beyond the bottle.

Rosé season now has its statement bottle. Santa Margherita Wines and LoveShackFancy are reuniting for a second summer, and this time the collaboration scales up, literally. The limited-edition release brings back the fan-favorite 1.5-liter magnum and adds an all-new 3-liter jeroboam, the largest format rosé Santa Margherita has ever bottled.

Both bottles arrive wrapped in a new custom LoveShackFancy floral print, a pairing that sets the Italian winemaker's heritage against the label's romantic, garden-party aesthetic. The wines reach retailers on June 18.

A collaboration that travels beyond the bottle

tThe partnership extends to the road this summer through a takeover of the Hamptons Ambassador, the luxury coach service that carries New Yorkers east each weekend. Select buses will be wrapped as larger-than-life Santa Margherita x LoveShackFancy bottles, with rosé-inspired motifs continuing inside, turning the trip out to the East End into part of the campaign.

Why it matters

The format is the news. A three-liter jeroboam is a centerpiece, the kind of bottle that anchors a long table at a summer house rather than a single dinner. Paired with LoveShackFancy's print, it reads as a seasonal object as much as a wine, which is precisely the point for the collectors and hosts who track these releases each year.