The Avenue Naples Welcomes Exquisite Timepieces as First Retail Tenant with a Showcase of Rare Watches

Source: The Avenue

Reported By: Matthew Kennedy

May 23rd, 2025 – In a move that sets the tone for what promises to be one of Southwest Florida’s most refined developments, The Avenue Naples has announced Exquisite Timepieces as its very first retail tenant. To mark the milestone, a curated evening was hosted on May 8 at The Avenue’s sales gallery, where guests sipped cocktails, sampled hors d’oeuvres, and browsed an exclusive exhibition of rare and historic watches—including a $5 million timepiece from Jacob & Co., recently worn at the Met Gala.

For collectors and prospective residents alike, the evening offered a first look at both Naples’ most transformative mixed-use development and the elevated lifestyle that will accompany it.

Exquisite Timepieces, recognized as one of Florida’s premier destinations for luxury watches, brought a rare assemblage of pieces to the event. On display were coveted models by Rolex, H. Moser, Audemars Piguet, Czapek, and Cartier, alongside a bespoke showcase from Jacob & Co. The centerpiece? A jaw-dropping multimillion-dollar timepiece whose recent red carpet moment added an extra layer of exclusivity to the occasion.

With more than 25 years in the industry and authorized dealership status for over 60 top brands, Exquisite Timepieces will now open its second Naples location at The Avenue, joining its existing showroom at Venetian Village.

Poised at the entrance to downtown Naples, The Avenue blends urban polish with coastal grace. Spanning an entire city block between 5th and 6th Avenues and 9th and 11th Streets, the project will comprise four boutique buildings, 50 bespoke residences, and 75,000 square feet of high-end retail and dining.

Residences, priced from just over $3 million to $8 million, offer two- to four-bedroom floorplans and feature thoughtful amenities such as state-of-the-art fitness centers, private spas, club rooms, and pools. Beyond the walls, residents will enjoy five-star services, including grocery and dry-cleaning coordination, in-home package delivery, and beach service transportation and setup—a luxury hotel lifestyle seamlessly integrated into everyday life.

As the first retail tenant, Exquisite Timepieces sets the tone for The Avenue’s curated retail experience.

That sentiment was echoed by Evan Richardson, of Exquisite Timepieces, who called The Avenue “a new Naples landmark…featuring an unrivaled mix of luxury, energy, and charm.”

The project is exclusively represented by the Dawn McKenna Group, the powerhouse Coldwell Banker Realty team known for its multi-market leadership and over $5.6 billion in sales through 2024.