Louis Vuitton Elevates Formula 1 Glory with Bespoke Trophy Trunk at Australian Grand Prix

Formula 1’s latest season opener in Melbourne wasn’t just about high-speed battles on the track—it was also a showcase of craftsmanship at its finest. As Lando Norris took home the Formula 1® Louis Vuitton Australian Grand Prix 2025 trophy, his victory was encased in nothing less than a custom-made Louis Vuitton Trophy Trunk, seamlessly blending motorsport prestige with the Maison’s heritage of excellence.

The first Grand Prix of the season under the Official Partnership between Formula 1® and Louis Vuitton, this event marked yet another chapter in the legacy of luxury’s integration with elite sports. Following the reveal of the FIA Formula One World Championship™ Trophy Trunk, Melbourne’s bespoke edition was presented on the starting grid during the National Anthem and again on the podium, ensuring that the grandeur of Norris’s win extended beyond the checkered flag.

True to its commitment to artisanship, Louis Vuitton crafted the trunk at its historic atelier in Asnières, France—the same workshop that first produced automotive trunks under Georges Vuitton in 1897. With over a century of innovation, the House continues to bridge the worlds of fashion, luxury, and sports with these one-of-a-kind creations.

The 2025 Australian Grand Prix Trophy Trunk is an embodiment of Louis Vuitton’s mastery of design and attention to detail. Featuring two folding front panels painted with a striking ‘V’—symbolizing both "Victory" and "Vuitton"—in Australia’s signature green and gold hues, the trunk is as much a piece of art as it is a protective case. The black leather-lined interior ensures the trophy remains pristine, while the brass hardware, including the lock and clasps, harks back to Vuitton’s classic travel trunks from the 1860s.

This is more than a protective case—it’s a statement of power, prestige, and performance.

Louis Vuitton’s relationship with Formula 1 extends beyond the trophy trunks—it’s a meeting of two institutions that celebrate precision, craftsmanship, and the relentless pursuit of excellence. As the Title Partner of the Australian Grand Prix, Louis Vuitton also unveiled exclusive trackside branding throughout the circuit, ensuring its presence was woven into the very fabric of the race.

The collaboration echoes Louis Vuitton’s longstanding history with elite sports, with past trophy trunks gracing the world’s most prestigious competitions, including:

• FIFA World Cup™ (2010, 2014, 2018, 2022)

• NBA Championship Trophy (2020, 2021, 2022)

• Rugby World Cup France (2023)

• Olympic & Paralympic Games Paris (2024)

• Formula 1 Monaco Grand Prix™ (2021-2024)

From football stadiums to racetracks, "Victory travels in Vuitton", a phrase that has become synonymous with the brand’s dedication to preserving and elevating sporting milestones.

Louis Vuitton’s influence in the automotive world isn’t just about trophies—it dates back to the creation of the original automotive trunks by Georges Vuitton, who foresaw the growing demand for durable, stylish travel gear as cars replaced horse-drawn carriages. His revolutionary Vuittonite canvas, a precursor to the brand’s monogrammed designs, ensured that luggage could withstand the elements while exuding sophistication.

Fast-forward to today, and Louis Vuitton remains at the forefront of luxury travel and sporting prestige, curating experiences and objects that bridge history with innovation.

The Formula 1® Louis Vuitton Australian Grand Prix 2025 Trophy Trunk continues this legacy, reinforcing the brand’s deep-rooted connection to high performance, speed, and timeless elegance.

With each race, Louis Vuitton cements itself as more than a fashion house—it is a guardian of greatness, ensuring that every triumph is framed in legendary craftsmanship.