Tom Brady Joins Leaders at Hall of Excellence Launch
Tom Brady Joins Leaders at Hall of Excellence LaunchPhoto Courtesy of Getty Images for Fontainebleau Las Vegas

Fontainebleau Las Vegas Launches Hall of Excellence with Tom Brady, Jim Gray, and Jeffrey Soffer

The New Museum Honors Sports and Entertainment’s Most Defining Moments—Complete With Championship Trophies, Historic Artifacts, and a Curated Audio Tour Narrated by Icons

Source: Fontainebleau Las Vegas

Reported By: Matthew Kennedy

A New Landmark of Greatness: Inside Fontainebleau Las Vegas' Hall of Excellence

Las Vegas, already synonymous with spectacle, has just added a new dimension to its cultural offering. Hall of Excellence, a permanent exhibition unveiled at Fontainebleau Las Vegas, redefines the museum experience by placing the most defining achievements in sports and entertainment under one roof. Spearheaded by Tom Brady, Jim Gray, and Jeffrey Soffer, the project opened with an official press event on June 18 and welcomed the public for the first time on June 20.

Tom Brady Surrounded by Career Memorabilia
Tom Brady Surrounded by Career MemorabiliaPhoto Courtesy of Getty Images for Fontainebleau Las Vegas

Located on the resort’s second floor beside the Promenade, Hall of Excellence isn't merely a curated collection of memorabilia—it's an immersive journey through the ambition, sacrifice, and cultural legacy of champions. From Brady’s seven Super Bowl rings to Jackie Robinson’s bat, Oprah Winfrey’s Presidential Medal of Freedom to Billie Jean King’s trailblazing tennis dress, the museum reads like a living archive of greatness.

A Legacy Project from Three Icons

Tom Brady Speaks at Hall of Excellence Opening
Tom Brady Speaks at Hall of Excellence OpeningPhoto Courtesy of Getty Images for Fontainebleau Las Vegas

For seven-time Super Bowl champion Tom Brady, the unveiling was personal:

“Everybody in the Hall of Excellence has people that inspired them, that supported them, that held them up. Nobody can do it alone... we need to build people up.”

Tom Brady, 7x Super Bowl Champion

Sportscasting legend Jim Gray, who co-founded the museum alongside Brady and Soffer, added:

“The Hall of Excellence is more than a museum, it is a movement... living reminders of what it means to sacrifice, to strive, to overcome.”

Jim Gray, Sportscaster

A Tribute to Jim Gray’s Legendary Career
A Tribute to Jim Gray’s Legendary CareerPhoto Courtesy of Getty Images for Fontainebleau Las Vegas

Fontainebleau Development Chairman and CEO Jeffrey Soffer, whose vision has brought multiple luxury lifestyle projects to life, described the experience as more emotional than expected: “The ability to take you through and relive these milestones—it takes you back to your childhood.”

A Curated Collection of Cultural Artifacts

The breadth of the Hall’s collection is staggering. Exhibits include:

  • Tom Brady’s seven Super Bowl rings

  • Jackie Robinson’s bat used to break baseball’s color barrier in 1947

  • Muhammad Ali’s gloves from his 1966 fight versus George Chuvalo

  • Kobe Bryant’s first nationally televised game jersey from 1996

  • Tiger Woods’ golf ball from his first Masters victory (1997)

  • Billie Jean King’s 1974 tennis dress

  • Dream Team memorabilia from the 1992 Olympics

  • Clint Eastwood’s Academy Award for Unforgiven (1993)

  • Oprah Winfrey’s Presidential Medal of Freedom and Tony Award for The Color Purple

  • Championship rings from the Las Vegas Aces and Vegas Golden Knights

For those with a passion for presidential history, there are also golf balls and baseballs signed by U.S. presidents dating back to Woodrow Wilson.

Historic Babe Ruth Display Inspires Generations
Historic Babe Ruth Display Inspires GenerationsPhoto Courtesy of Getty Images for Fontainebleau Las Vegas

Audio Narratives by the Legends Themselves

Visitors are guided through the museum with self-directed audio tours narrated by a dream team of voices—Morgan Freeman, Oprah Winfrey, Marv Albert, Bob Costas, Jim Nantz, and Tom Brady, among others. Guests use handheld devices to engage with each exhibit through layered storytelling that adds context, statistics, and personal commentary to the displays.

The Trophy Room is another highlight—housing the Vince Lombardi Trophy, Heisman, Claret Jug, Larry O’Brien Trophy, Wimbledon silverware, Olympic medals, and even a full sweep of EGOT honors (Emmy®, GRAMMY®, Oscar®, and Tony® Awards). It's a tribute not just to wins, but to cultural milestones that shaped how we remember them.

Access and Experience

The Fontainebleau Team Celebrates a Defining Moments
The Fontainebleau Team Celebrates a Defining MomentsPhoto Courtesy of Getty Images for Fontainebleau Las Vegas

Hall of Excellence is now open daily from 10 a.m. to 8 p.m. General admission is priced at $35, with discounted entry at $30 for seniors, military, and Nevada residents. Children ages five to 15 can enter for $20. Tickets can be purchased online via the Fontainebleau Las Vegas website.

Guests dining at Fontainebleau’s restaurants, shopping within its retail spaces, or enjoying spa and salon services can validate valet parking—making it easy to pair a museum visit with an indulgent day on property.

A New Cultural Pillar in Las Vegas

In a city famous for reinvention, the Hall of Excellence establishes itself not as a sideshow, but as a cornerstone of modern Las Vegas—a destination that honors excellence not with spectacle alone, but with reverence. By celebrating the achievements that transcend sport and entertainment, Fontainebleau Las Vegas adds a new chapter to its own legacy—one that speaks to ambition, influence, and the enduring power of performance.

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