Tom Brady’s CardVault Makes a Power Play at American Dream
Source: CardVault by Tom Brady
Reported By: Matthew Kennedy
A Hall of Fame Debut for Collectors and Sports Enthusiasts
CardVault by Tom Brady is officially bringing its high-stakes energy and elite collector’s edge to East Rutherford, New Jersey. Opening April 12, 2025, at American Dream—a sprawling retail and entertainment destination just across from MetLife Stadium—the new flagship marks the brand’s first standalone expansion outside of Boston, and the first since Brady himself took an ownership stake.
Spanning over 1,200 square feet, the immersive retail concept is far more than a shrine to trading cards. It’s a curated destination for modern-day collectors and sports aficionados—a place where rare memorabilia meets next-gen fan engagement.
A Vault of Sports History, Authenticated
CardVault by Tom Brady isn’t merely capitalizing on nostalgia—it’s redefining the collector experience. The American Dream outpost will stock an extensive selection of rare sports cards, sealed packs, graded boxes, and autographed memorabilia, including items from industry titans like Topps, Panini, Upper Deck, and Fanatics Authentic. Whether you’re hunting for a pristine rookie card or the latest Pokémon release, every corner of the store is designed for discovery.
In addition to merchandise, the flagship offers on-site grading and authentication through certified services such as PSA, Beckett, and SGC—elevating trust and convenience for seasoned collectors and new entrants alike.
A custom-built steel vault anchors the space, housing the “holy grails” of sports memorabilia—think game-worn jerseys, autographed equipment, and one-of-a-kind collectibles. This centerpiece isn’t just a design statement; it’s a nod to the legacy of greatness, underscored by Fanatics Approved artifacts and vibrant, sports-centric murals by renowned artists like Brett Crawford.
A Personal Touch from Brady Himself
For Brady, this store represents more than business—it’s personal.
“I’m beyond excited to officially be in the hobby—not just as a collector, but as a store owner. CardVault isn’t just about buying and selling cards; it’s about bringing the passion of collecting to as many people as possible. Collecting is about more than just the cards—it’s about the memories, nostalgia, and the connection to the game.”
Tom Brady
With that ethos, the store is designed as a community hub—welcoming newcomers, superfans, and investors alike. Guided by an expert team of hobbyists, visitors will receive white-glove service and educational insight as they navigate an ever-evolving landscape of sports collecting.
Opening Weekend: A Fan Experience Like No Other
To commemorate the launch, CardVault will host an exclusive Grand Opening event on Friday, April 11, from 6–8 PM. Guests can expect interactive experiences, exclusive giveaways, and a live on-stage conversation between Tom Brady and CardVault Co-Founder Chris Costa, where they’ll share personal stories and behind-the-scenes anecdotes from the world of collecting.
The store officially opens to the public on Saturday, April 12, and will operate seven days a week, with extended evening hours Friday and Saturday. Located on Level 1, Court A at American Dream, the space will also host regular activations, celebrity guest appearances, and private VIP experiences throughout the year.
The Future of Collecting Has a New Home
With its strategic location next to one of the nation’s most storied stadiums, CardVault by Tom Brady is poised to become a pilgrimage site for collectors and fans alike. This isn’t just a store—it’s a living archive, a cultural touchpoint, and a bold new playbook for the intersection of sport, commerce, and memory.
About CardVault by Tom Brady
CardVault has emerged as a premier destination for collectors and enthusiasts, delivering a first-of-its-kind retail experience focused on buying, selling, trading, and grading sports cards and collectibles. Founded by Ed Kane, Randy Greenstein, Chris Costa, Tim Bonito, and Scott Heigelmann, CardVault's commitment to authenticity, entertainment, and exceptional customer experience sets it apart in the hobby market. Named 'America's Best Card Shop', CardVault curates unique collections and immersive experiences that bridge history, sports, and culture. For more information, visit www.cardvaultbytombrady.com or follow on social media @cardvaultbytombrady.
About American Dream
American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail, and dining, spanning over 3 million square feet just minutes from Manhattan in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, Sesame Street Learn & Play, THE GAMEROOM Powered by Hasbro, the New Jersey Hall of Fame, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, and Dream Wheel—a 300-foot observation wheel overlooking the NYC skyline. Its immersive luxury shopping and dining experience, The Avenue, features Saks Fifth Avenue, Hermès, Rolex, Cartier, Watches of Switzerland, Saint Laurent, Tiffany & Co., Gucci, Balenciaga, Dolce & Gabbana, Ferrari, Gentle Monster, Canada Goose, BAPE, and Carpaccio, a fine-dining Italian restaurant, among others. The retail and dining collection also includes flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora, and Zara. Additionally, it boasts the Toys"R"Us global flagship, the first-ever MrBeast Burger restaurant, world-renowned chef Marcus Samuelsson's Marcus Live!, and the world's first and only "candy department store," IT'SUGAR. American Dream also hosts over 500 cultural, community, and sporting events annually, including major highlights such as JONASCON, a 20th-anniversary celebration featuring live performances by the Jonas Brothers; the USA Curling National Championships; the National Basketball Players' Association's The Throne – High School Basketball Championship; and a residency with the Harlem Globetrotters.