Braman BMW + MINI Redefines the Automotive Showroom with Miami Debut of RETAIL.NEXT Concept
Source: Braman Motors
Reported By: Matthew Kennedy
A New Era for Automotive Retail in South Florida
June 13, 2025 — In a city known for reinvention, Braman Motors has rewritten the rules of the dealership experience. Revealed this week in Miami, the brand’s reimagined showroom is a forward-thinking statement of intent, rooted in BMW Group’s global RETAIL.NEXT vision.
Spanning immersive design, modular functionality, and environmental innovation, the newly transformed space elevates the standard for luxury car retail, transforming the traditional dealership into a destination that speaks to the evolving expectations of the contemporary luxury consumer.
“This transformation isn’t just about aesthetics—it’s about rethinking how we engage with our clients. We set out to create a space that reflects the level of service we’re known for: thoughtful, seamless, and customer-focused.”
Alex Shack, Chief Operating Officer at Braman Automotive
The RETAIL.NEXT Concept: BMW’s Vision, Realized in Miami
At the core of this transformation lies RETAIL.NEXT—BMW Group’s global design philosophy reshaping its retail environments into lifestyle-focused, emotionally engaging spaces. At Braman, this philosophy comes to life through a layout that blends curated vehicle displays with high-touch, hospitality-forward service.
Gone are the traditional desks and sales counters. In their place: soft-seating consultation lounges, open sightlines, and seamless digital integration that allows guests to explore at their own pace. The space reflects not only the future of BMW and MINI, but the broader direction of the luxury automotive market.
Designed for Experience: A Journey Through the Showroom
Using BMW’s Kit of Parts—a modular approach that segments the customer journey into thoughtfully designed zones—the Braman showroom guides visitors through key moments of discovery and engagement:
Concierge Reception
A modern welcome area featuring a lifestyle display and a striking view of the Highlight Vehicle Stage, the showroom’s architectural centerpiece.
Refreshment Bar + Lounge
A boutique-style café space where guests can enjoy barista-prepared coffee while browsing branded lifestyle accessories.
Sales Lounges
Intimate, desk-free environments equipped with digital tools and plush seating, designed to foster relaxed, personalized conversations.
M Car Display
A dedicated performance zone highlighting BMW’s M division, this dark, high-impact section immerses guests in the world of motorsport engineering with illuminated branding, bold finishes, and multimedia elements.
New Vehicle Delivery
A private handover suite that turns delivery into a celebratory moment, complete with dynamic lighting, glass partitions, and elevated seating.
Architecture in Motion: Form Meets Function
Visually, the showroom reflects harmony and clarity. Continuous ceiling and flooring treatments create cohesion throughout the space, while pendant lighting and modular furnishings allow for future flexibility—ideal for rotating displays and branded activations.
Every detail is designed with movement and comfort in mind, including intuitive placement of finance, service, and retail parts counters, improving flow and reducing friction for guests navigating the space.
Commitment to Sustainability
Beyond aesthetics, the transformation reflects Braman’s alignment with BMW’s long-term environmental goals. The new facility incorporates:
Low-emissivity, floor-to-ceiling glazing to maximize natural light while enhancing energy efficiency
Cool roof materials and solar shading to reduce heat gain
Rainwater drainage systems and on-site irrigation
Smart LED lighting and low-flow fixtures targeting water usage below 250 liters per square meter annually
Each of these measures not only supports sustainability but underscores the brand’s commitment to responsible innovation.
For nearly half a century, Braman BMW + MINI has played a defining role in shaping South Florida’s automotive luxury scene. This latest evolution carries that legacy forward with intention—blending service, design, and sustainability into an experience tailored for today’s discerning driver.
With its reimagined space, Braman offers more than just a showroom. It offers a place where innovation meets lifestyle—right in the heart of Miami.