July 14th, 2025 – The art world, often guarded by tradition and gallery etiquette, is undergoing a reckoning—and EDEN is leading the charge. Now officially rebranded as EDEN, House of Art, the pioneering brand is rewriting the rules of what a gallery can be. Stripping away the formality long associated with white-wall spaces and whispered conversations, EDEN’s transformation is more than cosmetic—it’s a statement of intent.
“After 25 years, EDEN is opening the doors to EDEN, House of Art where everyone is invited to immerse themselves in the experience. We don’t merely present art, we practice it... EDEN is about the art you love, not because it was sanctioned by the old guard, but because you intrinsically know what moves you.”Ron Klimovsky, Chief Marketing Officer at EDEN
This reinvention comes at a moment of profound contrast. While the global art market has seen a 12% contraction, according to Art Basel & UBS, EDEN has defied the downturn, reporting annual growth of 25% over the past decade. Now with revenue in the nine-figure range and a discreet client list that includes royalty, celebrities, and industry leaders, EDEN isn’t just thriving—it’s reshaping the global art landscape.
At the core of EDEN’s new identity is a rejection of traditional gatekeeping in favor of a more fluid, inclusive, and retail-savvy experience. The model is ambitious and agile: a create-curate-sell philosophy that places artists at the heart of the business and positions collectors as co-creators.
The rebrand reflects EDEN’s deep understanding of how today’s collectors want to experience art—not as observers in a hushed gallery, but as participants in a dynamic, emotionally resonant dialogue.
“EDEN, House of Art, is a sanctuary for those seeking a personal connection to art. We don’t play by the rules and that’s exactly what makes EDEN a space where visitors are free to explore and engage with the collection in a way that feels intimate, instinctive, and easy to envision in their own homes.”David Laxer, EDEN’s Director of Brand
The physical spaces reflect this ethos. EDEN’s 20,000-square-foot Fifth Avenue flagship, four-story SoHo gallery, and 10,000-square-foot Madison Avenue location are more than exhibitions—they’re living environments. EDEN’s footprint extends well beyond Manhattan, with locations in Aspen, Miami, London, Las Vegas, Dubai, and the Maldives, where a private showroom sits inside the Waldorf Astoria on Ithaafushi Island. New expansions in St. Tropez, Paris, and a second Miami location are planned for 2025, as EDEN continues to plant flags in the world’s most influential luxury and cultural hubs.
Founded in 1997 by French-born visionary Cathia Klimovsky, EDEN has always operated slightly out of step with the mainstream—by design. Klimovsky’s vision wasn’t to create another gallery, but a global community that blurs the lines between artist, collector, and curator. Today, that vision is more relevant than ever.
EDEN’s embrace of immersive, emotionally driven spaces reflects the broader shift in how high-net-worth individuals connect with art. The brand doesn’t merely sell works—it creates environments in which those works resonate personally. This level of curation, coupled with architectural presence and intuitive access, has drawn an elite yet growing client base that spans industries and continents.
Yet despite its prestige, EDEN remains defiantly accessible—an uncommon trait in a world where exclusivity often overshadows substance. “No gatekeepers, no degrees required,” isn’t just a slogan—it’s the foundation of a democratized luxury art experience.
At a time when many institutions are contracting, EDEN, House of Art is expanding, embracing its identity as a new kind of cultural institution: one that invites, rather than intimidates.
What makes this rebrand especially compelling is not just its aesthetics, but its clarity of purpose. EDEN is positioning itself not as a reaction to the past, but as a confident statement about the present—and the future. With over 115,000 square feet of global exhibition space and a record of consistent, double-digit growth, it’s clear that the appetite for something more experiential and emotionally intelligent in the art world is not just real—it’s accelerating.
For art lovers, collectors, and curious newcomers alike, EDEN, House of Art is more than a destination—it’s a movement. One that invites participation, sparks conversation, and offers a luxurious, human-forward reimagining of what it means to live with art.