June 16, 2025 — Brickell City Centre (BCC), the 4.9-million-square-foot urban landmark developed by Swire Properties, continues its evolution as Miami’s most dynamic luxury lifestyle destination. With nine new leases totaling over 29,000 square feet, BCC is not only approaching full occupancy—it is signaling a decisive shift in the luxury retail landscape.
As consumer behavior increasingly favors experience, atmosphere, and brand immersion, BCC’s tenant strategy reflects a new generation of retail values. The latest additions include a curated roster of globally recognized and culture-forward brands—ranging from Dior Beauty’s newly opened boutique to upcoming locations from Vuori, Mejuri, and Massimo Dutti.
“This isn’t just about filling storefronts. We’re building an ecosystem where retail, hospitality, and culture merge into a single destination. Brickell City Centre is a clear reflection of where retail is headed.”David Martin, Senior Vice President at Swire Properties
The newest tenants—several of which have already opened their doors—underscore the Centre’s commitment to relevance and resonance.
Dior Beauty: Now open, the boutique offers the House’s complete fragrance, skincare, and makeup collections in an elevated setting.
Aritzia: Set to open later this year, the Vancouver-based label continues its global expansion with its signature wardrobe staples.
Alo Yoga and Joe & The Juice: Both now open, bringing West Coast wellness and Scandinavian café culture into Brickell’s daily rhythm.
Mejuri, Vuori, Massimo Dutti, Harmont & Blaine, and Hapa Kristin: Scheduled to open in late 2025 and early 2026, rounding out a retail portfolio that bridges fashion, wellness, and expressive design.
This next chapter positions BCC as more than a place to shop. It’s a space that feels native to its Miami audience—especially to the millennial and Gen Z consumers who prioritize identity, community, and values when engaging with brands.
April 2025 marked the highest foot traffic in BCC’s history, with quarter-to-date visits up 10.8% year-over-year and a 20% increase compared to the same period in 2023. This momentum speaks to the Centre’s growing status not only as a retail hub, but as a cultural anchor within Miami’s urban fabric.
With its 500,000 square feet of retail and entertainment layered across four levels, BCC continues to attract both locals and international visitors. Anchored by Saks Fifth Avenue and EAST Miami hotel, and surrounded by residential towers and Class A offices, it’s a fully realized live-work-play model.
“The energy at BCC today is different. We’re entering a new era—one defined by innovation, cultural relevance, and an unwavering focus on what truly elevates the shopping and lifestyle experience.”David Martin, Senior Vice President at Swire Properties
Located at 701 South Miami Avenue, Brickell City Centre is more than a shopping complex—it’s a barometer for what the future of mixed-use luxury looks like in the U.S. The strategic leasing approach, rooted in long-term brand partnerships and lifestyle alignment, has transformed the space into a living, breathing canvas of modern urban life.
As the city’s population continues to grow and international interest in Miami intensifies, Brickell City Centre is both an anchor and a symbol: one that shows how thoughtful development can meet the cultural moment and anticipate what’s next.