Louis Vuitton Unveils Summer Pop-Up at CASA NEOS Miami

June 2024 - As the sun reaches its peak, the city of Miami is now hosting an exclusive summer spectacle. The iconic luxury brand Louis Vuitton has unveiled its LV By The Pool Pop-Up and Poolside Takeover at CASA NEOS, an elite members' beach club nestled along the Miami River. This event is set to be a highlight of the season, showcasing the Maison's latest resort collection in a setting that epitomizes Miami's unique blend of glamour and laid-back sophistication.

Louis Vuitton has artfully transformed CASA NEOS into a tropical paradise adorned with its signature motifs. From the dock to the restaurant patio, poolside, and terraces, every corner of the property exudes the Maison's distinctive elegance. The pop-up, dedicated to the Women's universe, offers a curated selection of classic styles, seasonal collections, and exclusive pieces, providing a comprehensive Louis Vuitton experience.

Running from June 21st to July 14th, this activation complements the city's five permanent Louis Vuitton locations, reinforcing Miami's status as a premier luxury destination. The event aligns with the brand's tradition of creating immersive environments that reflect its storied heritage and contemporary flair.

Miami, known for its brilliant sunshine, turquoise waters, and white sandy beaches, is a quintessential summer destination. The city's vibrant culture, celebrated nightlife, thriving art scene, architectural heritage, and culinary excellence make it an ideal backdrop for Louis Vuitton's summer showcase.

For the CASA NEOS pop-up, Louis Vuitton has introduced a tropically-inspired version of its signature emblems in fuchsia and tangerine, rendered in a watercolor effect. This design, part of the LV By The Pool Resort collection, unifies the installation's aesthetic. The collection is an annual celebration of the summer season, featuring accessories like parasols and pillows decorated with the Maison's historic insignia. The poolside area, with its cabanas and interior finishes, features Louis Vuitton's iconic signatures, creating a cohesive and visually stunning environment.

The Louis Vuitton at CASA NEOS pop-up is a testament to the brand's heritage and legendary savoir-faire. Visitors can explore a curated suite of offerings that reflect Miami's vibrant energy. Floor-to-ceiling window screens reimagine the seashell-Monogram forms at a smaller scale, adding a coastal twist to the seminal Louis Vuitton design.

Exclusive to the Pop-Up

The OnTheGo Miami bag, handcrafted in natural raffia with yellow leather detailing, epitomizes a refined yet effortless look, perfect for the summer season. This limited edition bag is expected to be a coveted item among fashion enthusiasts and collectors alike.

LV By The Pool Capsule Collection

This collection features summery tones with a tropical touch across various product categories, including leather goods, ready-to-wear, accessories, travel items, and lifestyle offerings. Highlights include tableware and surfboards, balancing colorful ensembles with a selection of timeless ready-to-wear in fresh, seasonal white.

Specialty Items

In addition to the capsule collection, the pop-up offers Louis Vuitton's most recherché métiers, including special hardsided trunks, Objets Nomades, and extraordinary exotic leather goods. Each item showcases the Maison's commitment to fine craftsmanship and innovation.

Artistic Elements

The pop-up is also adorned with artistic elements that enhance the immersive experience. Sculptures of giant, pearlescent seashells delicately arranged in the form of the Monogram Flower reflect the surrounding environment. These installations provide a stunning visual impact and are perfect for capturing memorable moments.

The grand unveiling of CASA NEOS by Riviera Dining Group was celebrated with an exclusive event on June 20th, marking the reveal of this luxurious hospitality concept. Nestled along the Miami River, the 30,000-square-foot destination features world-class dining, an exclusive members' beach club, and five-star boutique accommodations.

The event offered Mediterranean-inspired bites, curated cocktails, hypnotic fire-dancers, and energetic live performances. Notable guests included Valeria Lipovetsky, Karolina Kurkova, and Tyler Cameron, all wearing Louis Vuitton.

Guests were treated to delicacies such as Sterling Caviar, West Coast and East Coast oysters, Greek Branzino, and 5 Jotas Jamon Iberico, crafted by Head Chef Sebastian Lefort. Artisanal pastries by Head Pastry Chef Etienne Le Bastard included rich chocolate lava cakes and fruit panna cotta. Craft cocktails flowed from the beautifully tiled first-floor bar to the second-floor bar, including the Solara, poured down a sun-shaped ice sculpture, and the Luna, a floral cocktail served in crystal decanters.

The evening was capped off with a memorable flair performance by 19-time flair bartending world champion Christian Delpech, celebrating the launch of CASA NEOS as a beacon of luxury in Miami.

The pop-up and poolside takeover at CASA NEOS offers an unparalleled opportunity to experience a Miami summer through the lens of Louis Vuitton. Every detail bursts with the warmth, joy, energy, and essence of an LV summer. From the iconic Louis Vuitton motifs to the curated suite of offerings, this event encapsulates the brand's dedication to creating memorable and luxurious experiences.