H&M Partners with Lorena Saravia for a Contemporary Celebration of Mexican Fashion
Source: H&M
Reported By: Caroline Dalal
On October 16, H&M will unveil its latest designer collaboration, this time with acclaimed Mexican fashion designer Lorena Saravia, whose work has earned recognition for its empowering aesthetic, contemporary edge, and deep-rooted connection to her heritage. Available in select stores and online at hm.com, the capsule collection distills Saravia’s signature sensibility into 29 versatile pieces that span day-to-night dressing, elevated workwear, and statement accessories.
“When I began my brand, I wanted to create something distinctly Mexican that embodied quality, impeccable cut, and contemporary style for the modern woman. Mexico is often seen as a macho society, but women have always been a formidable force. My hope is that every woman who wears my designs feels inspired and empowered."
Lorena Saravia
A Wardrobe of Strength and Elegance
Saravia’s vision translates into a striking balance between architectural structure and fluid sophistication. The lineup includes her best-selling denim jacket and denim chaps, alongside sensual eveningwear such as draped blouses and open-back gowns. Each design carries subtle homages to Mexican culture, from the workwear-inspired fabrics and artisanal detailing to the western influence of cowboy boots and broad-brimmed hats.
The palette draws from the muted romance of Mexico’s landscapes, with earthy, poetic desert tones that offer both understated luxury and everyday wearability. It is a collection designed not only to be worn but also to tell a story—one of strength, craftsmanship, and cultural pride.
Heritage in the Details
Accessories are imbued with personal meaning, infusing the collection with a sense of narrative. Earrings and buttons are modeled after a pair of lion earrings once owned by Saravia’s grandmother, lending each piece an heirloom-like quality. Complementing these are brown suede cowboy boots, a decorative belt, and a wide-brimmed hat that further anchor the collection in Mexico’s rich sartorial traditions.
“What I admire most about Lorena is how she masterfully draws from her heritage and Mexican craftsmanship to create something fresh, original, and truly her own. Overall, there is a beautiful connection to the land, blended with contemporary elegance.”
Ann-Sofie Johansson, Creative Advisor at H&M
A Global Stage for Modern Mexican Design
By bringing Saravia’s vision to H&M’s international audience, this collaboration offers an opportunity for global shoppers to engage with modern Mexican fashion through an accessible yet highly considered collection. The pieces speak to women seeking clothing that carries both aesthetic impact and cultural depth—garments that project confidence while preserving a sense of authenticity.
The Lorena Saravia x H&M collection will be available beginning October 16, 2025, in select stores worldwide and at hm.com, inviting fashion enthusiasts to explore a collection where heritage and modernity converge in every stitch.
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