Grey Goose Elevates US Open 2025 with Grand Central’s Last Serve Bar and the Iconic Honey Deuce

As the US Open ignites New York with its signature energy, Grey Goose is extending the celebration far beyond the tennis court. Returning for its 19th year as the tournament’s official spirits partner, the French vodka brand is debuting the Last Serve Bar—a limited-time pop-up in Grand Central Terminal’s Vanderbilt Hall—while renewing its stylish partnership with American tennis star Frances Tiafoe.

This week in New York City, Grey Goose and Frances Tiafoe set the tone for the tournament with a high-profile US Open kickoff celebration inside the Vanderbilt Tennis Club at Grand Central Terminal. Tiafoe was joined by girlfriend Ayan Broomfield, tennis WAG and influencer Morgan Riddle, comedian Hannah Berner, and other notable guests for an evening that combined sport, style, and signature serves.

The event commemorated Grey Goose’s 19-year partnership with the US Open and offered a preview of the forthcoming Last Serve Bar—a refined pop-up set to open August 27–29 in Vanderbilt Hall, where fans can enjoy one last Honey Deuce before heading home after a match.

Guests enjoyed an intimate toast as Tiafoe raised a Grey Goose Honey Deuce, the official cocktail of the US Open, to celebrate the start of the tournament season. Private lessons from Tiafoe and his coach, David Witt, added an interactive element, giving attendees the rare chance to volley with one of the sport’s top players. Berner brought her trademark wit to an on-site interview with Tiafoe, while glasses clinked with Honey Deuces, Espresso Martinis, and Le Zoé Spritzes in honor of the upcoming Last Serve Bar opening and nearly two decades of Grey Goose’s US Open legacy.

From August 27–29, the east side of Vanderbilt Hall will transform into the Last Serve Bar, a sleek escape for tennis fans and city commuters alike. Open from 5–8 p.m. and again from 10 p.m.–1 a.m., the experience invites guests to pause the rush of city life with complimentary “tiny ‘tini” pours of the US Open’s legendary Grey Goose Honey Deuce and the brand’s equally celebrated Espresso Martini. The concept taps into Grand Central’s unique role in the tournament journey—over 60% of US Open attendees travel via mass transit, many passing through this architectural icon on their way to or from Arthur Ashe Stadium.

Grey Goose plans to unveil the bar with a spectacle befitting its name. Guests can follow @greygoose for details on the official reveal.

Crafted from Grey Goose vodka, fresh lemonade, raspberry liqueur, and topped with tennis-inspired honeydew melon balls, the Honey Deuce has transcended its origins to become a hallmark of US Open culture. In 2024 alone, more than 556,000 were sold, generating $12.8 million in sales—a 23.5% year-over-year increase according to the USTA. Today, it’s more than a cocktail—it’s a collectible accessory spotted in celebrity hands, airport lounges, high-profile bars, and even aboard international flights.

Fans at this year’s tournament can find the Honey Deuce at branded cocktail bars in the Food Village, Grandstand, Louis Armstrong Stadium concourse, and Arthur Ashe Stadium promenade level.

Tiafoe’s charismatic style and dynamic presence make him the perfect ambassador for Grey Goose’s joyful, celebratory spirit.

For fans watching from afar, Grey Goose’s Honey Deuce Express delivers the signature cocktail—now in canned form—to doorsteps in New York, Chicago, and for the first time, Miami. Available exclusively during the tournament through Uber Eats and Cocktail Courier, it offers a taste of Arthur Ashe Stadium without leaving home.