Chelsea Football Club Announces Strategic Partnership With Roc Nation Sports International to Accelerate U.S. Audience Growth

On May 14, 2026, Chelsea Football Club announced a new strategic partnership with Roc Nation Sports International (RNSI), marking a significant step in the club’s ambition to accelerate growth and deepen fan engagement across the United States.

Founded in 2008, Roc Nation is a world-renowned full-service entertainment company encompassing artist management, publishing, touring, film, and philanthropy. Following the 2013 launch of Roc Nation Sports in the US, the agency further expanded its footprint in September 2019 with the opening of its London office.

Over the last seven years, RNSI has established itself as one of the top 10 football agencies in the world, delivering premium 360-degree representation to a world-class roster of clients and global sports organizations.

The partnership with Chelsea FC will focus on positioning the iconic club at the intersection of football, music, culture and entertainment, leveraging culturally relevant collaborations to drive brand awareness and meaningful fan engagement in the US market.

Through a connected strategy spanning music, influencer and sports-led storytelling, the collaboration will aim to expand the club’s reach among US audiences while increasing engagement across key platforms.

To celebrate the launch of this landmark partnership, Chelsea fans will have the opportunity to win a limited edition Roc Nation CFC shirt signed by Grammy winning record producer DJ Khaled.

At the heart of the partnership is a shared belief that football culture extends far beyond the pitch. Together, Chelsea and Roc Nation Sports International will develop campaigns and activations that authentically tap into US pop culture, positioning the club as a relevant and aspirational lifestyle brand.

Scott Fenton, Brand Director for Chelsea Football Club, welcomed this exciting partnership.

“This partnership represents a major step forward in how we connect with our fans in the United States. By leaning into culture, music, and creativity we are building deeper, more authentic relationships with a new generation of supporters who see football as a lifestyle.”

Michael Yormark, President of Roc Nation Sports International, said it was another special moment to join forces with a football powerhouse such as Chelsea.

“Football has never been more culturally influential in the US. Our ambition is to help Chelsea show up in the moments, platforms, and conversations that truly matter to the modern fan. We are proud to partner with a club that shares our ethos of being different and pushing boundaries.”

The partnership will roll out through a series of integrated campaigns, exclusive content drops, and live experiences over the coming months.