This September, The Ballantyne, a Luxury Collection Hotel in Charlotte, is upping the ante on experiential hospitality with the unveiling of Dunbar Social by Topgolf® Swing Suite. Marking a first for North Carolina, this immersive new venue—powered by Full Swing simulators—brings together luxury lodging, refined cuisine, and interactive play in a space designed for connection, celebration, and next-level entertainment.
Located near the hotel’s Gallery Restaurant and Stream Park, Dunbar Social reimagines the traditional sports bar concept with five private simulator bays, plush seating, chef-curated bites, and a full-service bar featuring craft cocktails and a dedicated tequila program. The experience isn’t limited to golf: with non-golf options like zombie dodgeball, football, hockey, and carnival games, Dunbar Social ensures that both first-timers and seasoned players can step up to the screen.
“This vibrant new venue will offer a dynamic experience with interactive games, a relaxed yet refined atmosphere, and expansive indoor and outdoor spaces in The Bowl at Ballantyne™. Whether you're gathering with friends, hosting an event, or simply unwinding, Dunbar Social will be the perfect destination for unforgettable moments.”Christophe Le Chatton, General Manager of The Ballantyne
At 9,200 square feet, Dunbar Social is more than a lounge—it’s a destination. The interiors offer 116 seats, including HDTV-equipped lounge zones, a nine-seat indoor bar, and private simulator bays that accommodate up to ten guests each. An outdoor scenic terrace adds 36 more seats, including a sleek seven-seat bar top ideal for sipping signature cocktails under Charlotte’s autumn skies.
Guests can bring their own golf clubs or borrow from the venue, while indulging in chef-driven fare such as house-made pizzas and sharable bites. The bar menu caters to both spirited and spirit-free preferences, featuring signature cocktails, a curated tequila list, and zero-proof options for those looking to unwind without the buzz.
“We are proud to team with The Ballantyne to provide a new kind of interactive social experience that will entertain visitors of all ages and skill levels in the Charlotte, NC market. Games are designed for both non-golfers and golfers alike so everyone can have a great time.”Jason Fierro, Chief Operating Officer of Full Swing
Dunbar Social will serve as an ideal locale for corporate retreats, private practice sessions, bachelor and bachelorette parties, birthdays, and custom events of all scales. With the ability to host up to 100 guests, the venue provides an inviting blend of private club ambiance and cutting-edge technology, set against the backdrop of one of Charlotte’s most prestigious hotels.
The Swing Suite’s hours cater to both weekday networking and weekend revelry—open Sunday through Thursday from 11:00 AM to 11:00 PM, and Fridays and Saturdays until midnight.
Owned and managed by Northwood Hospitality, The Ballantyne has long been a standard-bearer for luxury in Charlotte, offering 208 guest rooms and suites, a private four-bedroom Cottage, and a 35-room Lodge for groups. With extensive meeting facilities, indoor and outdoor pools, a spa, and acclaimed dining at Gallery Restaurant, The Ballantyne continues to attract a discerning clientele seeking both comfort and character.
Now, with Dunbar Social stepping onto the scene, The Ballantyne cements its position not only as a refined retreat—but as a hub for high-style recreation, where luxury meets leisure, and every swing comes with a side of sophistication.