NEST New York, a leading fragrance lifestyle brand, is once again scenting the streets of New York City this holiday season for a most magical fragrance experience.
NEST and The Fifth Avenue Association have teamed up for the second year in a row to scent the world-famous stretch of Fifth Avenue with NEST’s iconic, seasonal-favorite home fragrance, Holiday. Beginning November 21st, notes of pomegranate, mandarin orange, pine, and cloves will fill the air on Fifth Avenue between 47th and 59th Streets, captivating the senses of an expected 5 million New Yorkers and shoppers from around the globe.
This year, in celebration of Fifth Avenue’s 200th anniversary, NEST New York is not only scenting the 50 illuminated trees along the city sidewalks but is also enhancing these displays with a charming design featuring Holiday’s festive packaging pattern along with quotes highlighting Fifth Avenue's rich history.
“NEST New York is honored to be a part of the celebration for Fifth Avenue’s 200th year anniversary. When the Fifth Avenue Association came to us last year to scent the streets with our Holiday fragrance in a first-of-its-kind collaboration, we didn’t know what to expect. It was a great success. While last year is a tough act to follow—wait until you see what’s in store this season. It’s nothing short of magical!”Laura Slatkin, founder and Executive Chairman, NEST New York
Nearby, NEST’s exclusive retail partnership with Bergdorf Goodman will also return, giving passersby the opportunity to bring Holiday from the streets into their homes. Shoppers can take the elevator to the 7th floor of the luxury retail destination, where they’ll discover NEST’s complete collection.
As part of its amplified scenting initiatives, NEST will also partner with Balsam Hill, the leading provider of premium artificial Christmas trees, to scent their Macy’s Thanksgiving Day Parade float on November 28th. Renowned for its classic Christmas décor complete with a spinning carousel centerpiece and more than 300 feet of garland, the Balsam Hill float's festive spirit will be further elevated by the addition of NEST’s Holiday fragrance. Spectators will experience Holiday’s beloved scent as the float travels along the 2.5-mile Parade route, ending at Macy’s iconic Herald Square flagship.
Both fragrance experiences will be powered by Scent Marketing Inc’s state-of-the-art cold mist aroma diffusers that provide a seamless, safe diffusion of scent through the air.
NEST New York’s Holiday Home Fragrance is as quintessen9al as New York City during the holidays, with the Classic Candle being the#1 luxury candle sold in America.* Holiday is available in a variety of formats including candles of all sizes, Reed Diffusers, and Liquid Hand Soap, as well as fragrance technology such as Wall Diffusers and refills for the NEST x Pura Smart Home Fragrance Diffuser.