The jewelry world just welcomed a new name to watch: Armine + Ambrose, the semi-fine jewelry brand founded by Erin Cummings, launched this January with a mission to combine beauty and meaning. Designed to be more than adornments, each piece in the collection tells a story, honors personal values, and serves as a wearable symbol of courage, authenticity, and bold living.
Named after the middle names of her children, Armine + Ambrose is deeply personal for Erin Cummings. The Houston-based entrepreneur, known for her lifestyle brand Built on YES and her book The Possibility Project: A Guided Journal for Creating What’s Possible, envisioned a jewelry collection that transcends aesthetics.
This brand is so much more than jewelry. It’s about honoring the courage to chase big dreams, the capability to overcome challenges, and the authenticity and strength to stay true to yourself. Every piece tells a story and serves as a wearable reminder of the values we hold close.Erin Cummings, Founder of Armine + Ambrose
Each piece in the Armine + Ambrose collection is as meaningful as it is stylish, with designs crafted to remind wearers of their inner strength and purpose. Highlights include:
Big Dreams Hoops
A nod to ambition and perseverance, these hoops remind wearers of their courage and tenacity as they chase their goals.
Who You Are Hoops
A symbol of staying grounded and honoring your values, these elegant hoops serve as a personal reminder to remain authentic through life’s twists and turns.
The Pinky Promise Ring
Delicate yet powerful, this ring represents a quiet commitment to self-prioritization. Whether life feels overwhelming or “having it all” seems impossible, it’s a promise to focus on what truly matters.
The A’s Earrings
Inspired by The Art of Possibility, these inverted A’s reflect Rule #3: “Give Yourself an A.” The design assumes positive intent—both from yourself and others—and is a reminder that we are all doing our best.
Beyond the pieces themselves, the brand’s ethos is reflected in its shopping experience. The Armine + Ambrose website encourages customers to “Search Your Intention” and consider their “why” before making a purchase. Erin wants her jewelry to act as more than accessories—they are extensions of one’s values, aspirations, and identity.
“I want people who wear my jewelry to think of it as more than just an accessory. I want them to buy it with purpose and wear it to express who they are and what they want from life.”Erin Cummings, Founder of Armine + Ambrose
With over a decade of entrepreneurial experience, Erin Cummings brings her mindfulness-driven approach to Armine + Ambrose. Through her lifestyle brand, Built on YES, and her guided journal, The Possibility Project, Erin has championed self-awareness and intentional living for female entrepreneurs.
Her new jewelry brand is a natural extension of this vision, encouraging wearers to embrace their individuality and pursue their dreams with confidence.
Originally from Wichita, Kansas, Erin now resides in Houston, Texas, with her husband, two children, and their dog. Her belief that purpose should always lead the way shines through in both her personal and professional pursuits.
Armine + Ambrose is more than a jewelry brand; it’s a movement toward intentionality and self-expression. Each design is a tangible reminder of values, dreams, and the courage to live boldly.
Wear your purpose. Embrace your story. Celebrate who you are.