May 12th, 2025 – When a luxury heritage label teams up with a global streetwear titan and one of hip-hop’s most recognizable voices, the result is anything but ordinary. MCM and SNIPES have officially launched a groundbreaking capsule collection co-designed with DJ Khaled, blending German craftsmanship with street-savvy design — and unmistakably Miami energy.
Dropped online May 9 and hitting select SNIPES and MCM locations, the MCM x SNIPES collection delivers a dynamic mix of bold fashion and elevated quality. It's more than a product line — it’s a cultural statement.
“As SNIPES' Chief Creative Officer, I'm focused on bringing iconic collabs to the people — and this one with MCM really shows up and shows out. The fact that it’s inspired by the 305 makes it personal for me.”DJ Khaled
This capsule is the ultimate fusion of street culture and elevated design. Built around a theme to “Make it Miami,” the collection captures the city’s coastal confidence with a high-octane color palette of black, white, pink, and turquoise. Vivid accents, glitter embellishments, and striking prints meet MCM’s signature quality, resulting in a wardrobe made for those who wear fashion like a badge of identity.
Every element is intentional — from the introduction of a distinctive MCM x SNIPES logo to the dual-bag offering that grounds the collection. SNIPES offers a sleek, black nylon line of accessories, while MCM delivers a white leather counterpart — each reflecting the collaboration’s two-sided DNA. According to MCM’s Chief Visionary Officer Sung-Joo Kim, the collection “celebrates fearless self-expression and shared creative values,” a sentiment echoed in every stitch.
With apparel ranging from $149.99 to $599.99 and accessories climbing to $800, the collection targets the discerning customer who seeks individuality without compromising luxury. Headlining pieces include the Palm Bomber Jacket ($599.99), Gradient Resort Shirt ($299.99), and the eye-catching Gradient Resort Shorts ($249.99), alongside standout hoodies, graphic tees, and sweatshorts that speak to both comfort and collectability.
For accessories, the FURSTEN Fabric Belt Bag ($500), OTTOMAR Weekender ($800), and STARK Fabric Backpack ($700) serve as centerpieces. Each is designed to turn heads on Collins Ave or backstage at a DJ set, seamlessly integrating style and utility.
The collaboration is more than fabric and logos — it's a celebration of creative synergy, multicultural influence, and boundary-pushing innovation.
“Bringing a luxury brand with such a rich heritage into street culture and making it accessible to our community shows what’s possible with creative vision and the right partners.”Dennis Schröder, SNIPES CEO
To mark the launch, fans attended an open-to-the-public event on May 10 at the We The Best x SNIPES store in South Beach. Located at 673 Collins Ave, the in-store celebration delivered the energy of the collection in its purest form: community-driven, unapologetically expressive, and undeniably Miami.
As MCM and SNIPES continue to redefine the future of fashion through collaboration, this drop stands as a cultural benchmark — one that’s bold, boundary-breaking, and stamped with Khaled’s signature: