Bethenny Frankel, entrepreneur and media personality, lit up the catwalk during Sports Illustrated Swimsuit’s highly anticipated runway show at W South Beach, proving confidence and charisma can’t be limited by a number.

The runway, set beneath Miami's signature moonlight shimmer, was a celebration of body positivity, performance, and style—anchored by a standout debut from Frankel, who opened her first-ever SI Swimsuit appearance in a plunging cheetah-print one-piece that blended glamour with bold, effortless edge. Her glow—touched by sun-kissed highlights and lowlights—was matched only by the energy of the crowd.

Frankel’s runway presence only built momentum. For her second look, she wore a pink-and-black polka dot ring bikini and confidently tossed a black sarong into the crowd, drawing cheers from fans. Her final walk? A denim bikini top paired with a cowboy hat, danced down the runway to Beyoncé’s “Jolene” remix—punctuating her performance with a wink of Southern flair and full command of the moment.

Bethenny wasn’t the only headline. Olympic gymnast Olivia “Livvy” Dunne delivered a split mid-walk, while fellow medalist Jordan Chiles flipped down the catwalk with precision, power, and undeniable flair. These athletic showings gave the show a distinct edge—where beauty met skill, and modeling met movement.

Also gracing the runway were some of SI Swimsuit’s biggest names, including Camille Kostek, Denise Bidot, Jasmine Sanders, Alix Earle, Nicole Williams, Katie Austin, Lauren Chan, Xandra Pohl, and more—joined by emerging talents and digital personalities like Midge Purce, Remi Bader, and Stassi Schroeder, further expanding the magazine’s ongoing message of inclusive glamour.

This wasn’t just a show—it was a weekend-long brand immersion. The SI Swimsuit experience was supported by an impressive roster of official Swim Week partners and sponsors. Guests were treated to interactive activations and curated gifting moments from Coppertone, MINI, Batiste, and The W South Beach, as well as Anastasia Beverly Hills, Nine West, Vince Camuto, Summer Fridays, SLIP, Oh Polly, Electric Picks, SipMargs, La Croix, Sally Hansen, Radiesse, and Sean Donaldson Hair.

The collaborations created a multi-sensory environment for editors, influencers, and VIP guests alike—balancing runway drama with curated touchpoints in beauty, wellness, and style.

With Frankel leading the charge, the 2025 Sports Illustrated Swimsuit show leaned into themes of self-expression, fearlessness, and redefining beauty standards. This year’s presentation wasn’t just about who wore what—but how they wore it, and the stories they brought with them.