On May 29, 2025, Salty Mermaid Swimwear stepped onto the global stage at PARAISO Miami Swim Week with a debut that turned heads and sparked conversation. This wasn’t just a fashion show; it was a confident stride into the spotlight. With dramatic swimwear collections, a clear mission of female empowerment, and a deep-rooted commitment to sustainability, Salty Mermaid delivered a show that stood out even among the week’s most high-profile events.
The runway opened with the Mob Wife Collection, an unapologetically glamorous take on modern swimwear. Featuring handcrafted Wild Cat prints, rich tortoise patterns, luxe piping, and gold beading, each piece projected power. The collection came alive in a palette of deep reds, burnt oranges, metallic golds, and glossy black finishes. Salty Mermaid wasn’t afraid to be loud, luxurious, and layered in meaning.
“We understand that it takes courage to wear a bikini, and our goal is to empower women, showing them that we support and understand them.”Sarah Jon Porreca-Swenson, Founder of Salty Mermaid Swimwear
That message echoed across the crowd, resonating as much as the designs themselves.
Next came the Tulum Collection, where romantic florals and breezy silhouettes brought an element of softness to the night’s bold energy. This segment felt like an invitation to wander. With flowing fabrics and joyful prints, the looks captured the spirit of laid-back luxury. Whether worn beachside in Tulum or poolside in South Beach, the collection balanced femininity with a playful freedom that felt refreshingly effortless.
Closing the show was Salty Mermaid’s newest capsule, Under the Sea. Drawing inspiration from coastal daydreams and inner strength, this collection featured crochet details, shell-like textures, and sun-washed tones. Each look expressed a quiet confidence, designed for women who embrace softness without surrendering their edge.
The message extended beyond aesthetics. Recycled materials, ribbed terry fabrics, and textural depth showed that sustainability can be seamlessly woven into the design. The brand even repurposes fabric scraps into scrunchies, swim bags, and accessories for pets, proving that no detail is too small to rethink with intention.
Salty Mermaid doesn’t produce for the masses. By releasing limited-edition drops and crafting each piece in small batches, the brand keeps its focus on quality, fit, and impact. Designed in Colombia and inspired by coastal living, the swimwear blends style with sustainability in a way that feels modern and meaningful.