May 12th, 2025 – Pura Vida Miami, the lifestyle-driven café brand synonymous with fresh, health-forward dining, has officially opened the doors to its new flagship in Coconut Grove. Located at 3000 Grand Avenue, this expansive 6,000-square-foot destination marks the brand’s 34th—and most ambitious—location to date. Beyond its signature all-day menu and community-oriented ethos, the space introduces Gelato by Pura Vida Miami, a concept rooted in tradition yet reimagined with clean, modern sensibilities.
The launch of this Coconut Grove flagship reflects the brand’s ongoing evolution while staying grounded in the values that first propelled it to local favorite status: wellness, quality ingredients, design-led environments, and a genuine connection to the communities it serves.
Step inside and it’s clear this is more than a café—it’s a carefully considered environment designed to nourish both body and mind. The new flagship incorporates natural elements throughout, with travertine, Venetian plaster, Taj Mahal quartzite, and custom stone walls bringing tactile dimension to the space. A striking banyan tree at the heart of the café connects the buildout back to the lush surroundings of Coconut Grove.
Elevated ceilings—soaring to 30 feet—give the interior a sense of breath and openness, while grass-woven pendant lighting and custom furnishings strike a balance between refined and effortless. The layout flows organically from indoors to out, encouraging guests to settle in, stay awhile, and engage with the neighborhood in a meaningful way.
A new Market Display rounds out the experience, offering branded homeware, wellness snacks, protein bars, and even Pura Vida’s signature scent, further reinforcing its identity as more than just a restaurant—it's a lifestyle brand.
Among the most exciting additions at the Coconut Grove location is the debut of Gelato by Pura Vida Miami, a fresh concept developed with the same intentionality and health focus as the brand’s café menu. Made daily in-house using high-quality ingredients and sweetened with trehalose (a naturally occurring sugar substitute), the gelato is gluten-free, free of refined sugars, and true to Italian tradition in taste and texture.
Flavors like Salted Pistachio, Chocolate Hazelnut, and Welcome to Miami (inspired by one of Pura Vida’s signature smoothies) are served in house-made gluten-free waffle cones or available by the pint for take-home indulgence. This new offering perfectly complements the brand’s ethos—allowing guests to indulge with integrity.
Coconut Grove locals can expect the full breadth of Pura Vida Miami’s all-day offerings: pasture-raised egg breakfasts, customizable salads with clean proteins, wraps, sandwiches, smoothie bowls, and an extensive beverage program featuring matcha, artisanal coffees, cold-pressed juices, and wellness shots.
Every dish is designed with flexibility in mind—accommodating gluten-free, vegetarian, and vegan preferences—without sacrificing flavor or satisfaction. The culinary direction stays consistent with the brand’s long-held “Health is Happiness” mantra, presenting nourishing food as a celebration of both balance and pleasure.
Founded by husband-and-wife duo Omer and Jennifer Horev in 2012, Pura Vida Miami began as a small café in South of Fifth and has since grown into a hospitality powerhouse with more than 30 locations across South Florida and New York. The Coconut Grove flagship not only solidifies its presence in one of Miami’s most historic and fast-evolving neighborhoods, but also signals the next chapter for a brand that has come to define wellness dining in the region.
“This flagship will serve as the heartbeat of the brand, seamlessly blending our values of health, community, and sustainability into a space where friends and neighbors can gather, nourish themselves, and enjoy an elevated dining experience.”Omer Horev, CEO and Founder of Pura Vida Miami & Horev Hospitality
“Our Coconut Grove flagship brings an elevated design and the exclusive debut of our better-for-you gelato — a true celebration of everything we love.”Jennifer Horev, Chief Brand Officer
As Pura Vida Miami continues to expand, its commitment to conscious dining, design integrity, and community connection remains resolute—making this new outpost not just a café, but a cornerstone for mindful living in one of Miami’s most iconic enclaves.