Loews Hotels & Co is stirring up the beverage landscape—not with a cocktail shaker, but with a soda siphon. This summer, the hospitality brand debuts Fizz by Loews Hotels, a nationwide soda-forward program elevating non-alcoholic and low-alcohol options to center stage. A first-of-its-kind in the hotel world, this inventive initiative puts house-crafted sodas and spirit-optional spritzes at the forefront, signaling a fresh era of flavor-focused, wellness-conscious hospitality.
At a time when beverage culture is shifting toward intentional, inclusive sipping, Loews is ahead of the curve—again. Riding the momentum of its acclaimed Free Spirited program, which reimagined zero-proof cocktails with the same creativity as their boozy counterparts, Fizz by Loews Hotels marks the next evolution in experiential drinking.
“Fizz by Loews Hotels celebrates the art of carbonation in a way that’s seasonal, creative, and completely customizable. It’s a program rooted in consumer choice and connection, designed to bring joy to every one of our guests, no matter how they like to drink.”Mark Weiss, Senior Vice President of Food & Beverage and Design at Loews Hotels & Co.
Far from your average soda bar, each Loews property now offers a signature seasonal menu developed by expert “Fizzologists” using fresh herbs, house-made syrups, and local ingredients. Guests can enjoy each drink on its own or opt to add a spirit of their choice—making every sip a personalized experience.
Served in a diamond-cut rocks glass with a lychee foam topper, this fruit-forward concoction features lychee purée, fresh raspberries, yuzu juice, and soda water. Finished with a mint sprig, it’s tropical elegance—fizzed to perfection.
Crafted with seasonal peaches from Eckert's Family Farms, this spritz is equal parts sweet and tart, poured over ice with lemon and simple syrup for balance. A slice of fresh peach completes the homage to Missouri’s summer bounty.
A house-made ginger syrup gives this cherry mint spritz a spicy lift, while lime juice and club soda provide refreshing brightness. It’s the top-floor terrace’s go-to refresher.
Classic piña colada flavors—coconut syrup and pineapple juice—get a fizzy makeover. Served in a tiki glass with soda water, it’s a light, effervescent twist made for coastal lounging.
With watermelon and lime juices enhanced by muddled basil and a gentle sparkle of soda, this non-alcoholic standout offers an herbal twist on summer’s most hydrating fruit.
Mint-steeped strawberry syrup meets lemon and soda for a crisp, clean sip that tastes like summer garden in a glass.
In addition to the menu, Loews is launching the Fizz Cart—a roving soda station appearing poolside and at rooftop venues. Staffed by Fizzologists and stocked with fresh ingredients, the cart delivers custom creations on the spot, adding a dose of interactive fun to the drinking experience.
What sets Fizz apart isn’t just the creative mixology—it’s the way it redefines indulgence for a new kind of luxury traveler. These aren’t afterthoughts for the alcohol-averse. They’re headline-worthy drinks made for anyone seeking great taste, beautiful presentation, and thoughtful hospitality.
As the hospitality industry explores what elevated wellness can look—and taste—like, Loews Hotels & Co offers a compelling vision: one where the fizz is handcrafted, the flavors are fresh, and everyone has a seat at the bar.
With Fizz by Loews Hotels, soda isn’t just making a comeback—it’s taking the spotlight, glass by sparkling glass.
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