July 31 marks more than just another night in Montréal—it signals a dynamic new chapter in the intersection of music and luxury hospitality. W Montréal, the unapologetically chic hotel known for flipping the script on conventional travel, is debuting Billboard Live at W Montréal, an exclusive new series that celebrates the city’s sonic identity with unmatched style. Leading the inaugural show: Montréal’s own CRi, the genre-blurring electronic artist whose textured soundscapes have earned both critical acclaim and a huge following.
This launch event is more than just a concert—it’s a cultural collaboration between two powerhouses of influence. The W brand, with its deep-rooted passion for music and lifestyle, joins forces with Billboard and Rolling Stone Canada to reimagine how luxury spaces host, showcase, and celebrate performance.
It’s fitting that CRi, a Montréal native, will set the tone for this first edition. Known for his atmospheric production and introspective melodies, CRi is a natural choice for an event designed to spotlight artistic depth and emotional resonance. His live shows aren’t just performances—they’re immersive, genre-agnostic journeys that redefine what electronic music can feel like.
With this launch, Billboard Live becomes a platform not only for discovery, but for full-sensory connection. And at W Montréal, where each experience is a curated scene, that connection is both elevated and deeply personal.
Music has always been more than background noise at W Hotels—it’s one of the brand’s signature “passion points,” alongside Taste, Scene, Body, and Stance. Through global programs like W PRESENTS and immersive local activations, the brand has cemented its role as a tastemaker across the hospitality and music industries.
“We’re thrilled to announce a bold new partnership between W Montréal and Billboard & Rolling Stone Canada—two icons at the intersection of music, culture, and lifestyle. With a powerful editorial footprint and a trusted voice in championing both emerging and established talent, Billboard and Rolling Stone Canada bring unmatched credibility and cultural relevance to this collaboration.”Alexandre Tessier, Director of Sales and Marketing at W Montréal
Located between historic Old Montréal and the pulse of downtown, W Montréal isn’t just a place to stay—it’s an invitation to engage. The hotel features 152 sleek rooms and suites, many with private city-view terraces, but it’s the programming that truly sets the stage.
In-house venues like the Living Room feature rotating DJ sets, the hidden Vinyl Bar delivers a moody cocktail-and-analog vibe, and the Retro Gaming Box channels nostalgia through pixel-perfect details. Mediterranean-inspired restaurant Tbsp. offers bold culinary takes for bold palates, while the 24/7 Whatever/Whenever® concierge service ensures no craving—auditory or otherwise—goes unanswered.
“The energy of Montréal is electric, and music is the heartbeat of it all. This collaboration with Billboard marks a new chapter for us—bringing together artists, creatives, and our guests in a way that’s deeply immersive, uniquely local, and undeniably W.”Sarah Le bars, Marketing Manager at W Montréal
Billboard Live at W Montréal isn’t just another hotel residency. It’s a high-impact platform for artistic expression, storytelling, and celebration. The series will evolve with future performances, each amplifying Montréal’s creative community while welcoming global talent into an editorially rich, design-forward environment.
With a launch this sharp and a roster this strong, Billboard Live is poised to become a fixture on the luxury event calendar—one where the dress code calls for style, and the soundtrack refuses to be background noise.