Technical & Technological Tailoring Meet in Innovative NB44 Venture

I was very fortunate to have not only a great teacher but also a great father. His profound influence on all aspects of my life, particularly in design and business, continues to inspire me. His generosity and respect made a lasting impact on people from all walks of life, and this motivates me greatly in all aspects of my life, not just in design.

I’ve felt for some time that there has been a wide gap in luxury menswear, not only for contemporary yet elegant clothing designed for the dynamic and modern man in the best quality but even more, a growing lack of trust and relationship-building between brands and their end consumers. From what I understand, this was not always the case with luxury brands of the past—those that valued their clientele and built organic, authentic relationships. This all led to the creation of NB44, aiming to impact both the brand and its customers through quality, innovation, sustainability, and community.

At NB44, we are committed to offering impeccable quality, service, and unique design, while also building a diverse community of like-minded individuals who find true value in our products and services. This community, now extending to over 26 cities worldwide, grows organically as we are able to provide an unparalleled experience without compromise. Naturally, we will always prioritize referrals from our existing members.

I prefer to think of it as an elevated model, rather than a scarcity model. We produce elevated products and offer elevated service, therefore, we can only provide this to a limited number of individuals. Our goal is not exclusion but actually the opposite. As long as we can provide this unique experience without compromise, and our ability to serve more members grows, so will the number of invitations we offer to the thousands of people who have registered their interest in membership at NB44.com.

NB44 will always champion the next generation, extending beyond athletics to encompass various fields. Our Ambassador program seeks individuals who excel not only in their respective arenas but also aspire to express their stories through their own personal fashion. We aim to highlight these personalities, providing them a platform where their attire speaks as eloquently as their talents, thereby inspiring their peers and broadening their influence. As a young professional, I was empowered by many, and when founding NB44, I wanted to ensure we continued this tradition. As a next-generation luxury brand, I felt it was very important and synergistic to also empower the next generation of leaders in their respective fields. 

Both! While we do utilize AI to better understand our members' preferences and how we can offer options that best serve them. While this is not a fully autonomous model, the data and algorithms assist our team in providing collections that meet the unique needs of each member. That said, we feel a personal and human touch is very important, so finding ways to marry the two has been something we have embraced and I believe we’ve done a great job thus far!

We present collections in seasonal shipments to our members every season up to four times a year, depending on the members preferences. We present our collections in a way that helps members understand how they can wear them. This expands beyond the collections members receive. 

At our recent membership dinner, we highlighted six outfits with lights that light up as you get closer. Since we like to present our clothing in the best possible way and an equally important aspect of the brand is community, a fashion show would make a lot of sense.

The NB44 man or woman is selective and places a lot of value on their time. They have the option to choose from any number of luxury brands, yet they prioritize exclusivity, quality, and the service and respect we aim to deliver. We believe if we do our job right, our clothing should empower our members to feel like the best versions of themselves and should also be a reflection of how unique this person truly is.