Los Angeles just got a fresh coat of creativity—literally. Rust-Oleum, the iconic name in spray paint, has officially stepped into the world of urban art with Rust-O™, its first-ever spray paint line designed exclusively for artists and muralists. The brand, long associated with industrial and home applications, is making a bold statement in the art world, giving street artists and creatives a new tool to push the boundaries of expression.
To mark the occasion, Rust-Oleum threw an unforgettable launch party on March 13 at none other than Secret Walls headquarters in downtown Los Angeles, a venue synonymous with raw artistic energy and street art battles. The night was fast-paced, adrenaline-fueled, and dripping in color, featuring a high-stakes live painting showdown between some of the biggest names in contemporary muralism.
At the heart of the launch was a head-to-head spray paint battle featuring legendary street artist Persue and rising star George F Baker III. Each artist, alongside their selected teammate—Emily Ding for Persue and Allison Bamcat for Baker—was tasked with creating a full-scale mural in just 90 minutes using the new Rust-O line.
With a decibel meter tracking audience reactions, the night became an electrifying duel of talent, technique, and speed, with the crowd roaring in approval as bold strokes and vibrant hues took over the canvases. When the spray settled, the winners emerged: George F Baker III and Allison Bamcat, their piece earning the loudest cheers from an enthusiastic crowd.
The evening was hosted by Nick Major, whose infectious energy kept the competition’s momentum high.
More than just a product launch, the event signified a cultural shift—a major brand backing the artistic community in a way that feels authentic, inspired, and built for creatives.
“Rust-O is rooted in imagination, authenticity, and a deep respect for the art community. Innovation has always been at the core of what we do, and now we’re bringing that same passion to street art. This launch is more than just a new product—it’s an invitation for artists to dream big, push boundaries, and create without limits.”Natalie Klemko, Product Manager at Rust-Oleum
For years, artists have relied on hacked-together solutions when it came to spray paint, working with materials designed for everything except large-scale creative expression. Rust-O aims to change that, bringing its industrial-grade quality, precision, and durability into the hands of those redefining the art scene.
Beyond the battle, attendees got first dibs on testing the Rust-O line and scored exclusive limited-edition merchandise giveaways, adding an interactive element that cemented Rust-Oleum’s commitment to the art community.
The event wasn’t just a product launch—it was a statement. A declaration that street art is here to stay, and that brands are finally recognizing the value and impact of muralists, graffiti artists, and large-scale creatives.
With Los Angeles as the backdrop, the Rust-O launch wasn’t just about spray paint—it was about art, innovation, and a brand stepping up to fuel the next wave of creatives.
For those who missed the action, the new Rust-O line is officially available, ready to transform walls, streets, and spaces into canvases of limitless imagination.