Tree Hut brought Miami’s vibrant energy to life with an exclusive launch event for their newest scent, Electric Beach. Held at Casa Tua in Miami Beach, the evening combined luxury, creativity, and community in a way that perfectly captured the essence of the brand’s viral success. From indulging in the Electric Beach product line to designing personalized gifts and enjoying a stunning dinner alongside influencers and beauty insiders, the event was a celebration of self-care and Miami’s electric vibe.
Tree Hut’s Electric Beach scent truly stole the show. As we explored the products, we were transported to a sun-soaked paradise, with scent notes that felt like summer in a bottle. The Electric Beach Shea Sugar Scrub is a luxurious exfoliant with a playful yet sophisticated aroma featuring top notes of Blue Aire, Raspberry, and Green Apple, balanced by Coconut Milk and Water Lily. Hints of Cotton Candy, Vanilla, Musk, and Amber lingered, leaving a warm, beachy finish on the skin.
Paired with the Electric Beach Moisturizing Shave Oil, the experience was even more indulgent. This award-winning gel-to-oil formula glided seamlessly across the skin, providing hydration while preventing irritation—a dream for anyone prone to razor bumps or sensitive skin. Infused with nourishing ingredients like Argan Oil, Grapeseed Oil, and Vitamin E, it left my skin feeling silky smooth and deeply moisturized. Together, these products captured the essence of carefree beach days with long-lasting hydration.
The event’s energy extended far beyond the product. Attendees, including Miami lifestyle influencers and beauty experts like Sonya Singh (@sonyaxsingh), Olivia Rodriguez (@oliviakrodriguez), Vanessa Perez (@vanessaperezxo), Becca C. (@dhatgirlbecca), Ria Michelle (@riamichelle), Gyll Sanchez (@gyllsanchez), and celebrity makeup artist Allison Kaye (@allisonkayeglam), gathered to celebrate in style.
Tree Hut also collaborated with Stoney Clover Lane to create custom sparkly purple jelly pouches and totes. Guests were invited to choose their own patches and watch as their names were stitched onto the bags in real time. The personalization added a thoughtful touch to the evening, blending the playful and functional in a way that felt perfectly aligned with Tree Hut’s ethos.
The night culminated in a beautiful dinner at Casa Tua, featuring a menu that included fresh salads, carpaccio, fish, chicken, pasta bolognese, and, of course, tiramisu for dessert. A champagne toast brought everyone together, capping off a night filled with laughter, connection, and a shared love for self-care.
Tree Hut’s Electric Beach launch wasn’t just a product unveiling; it was a celebration of creativity and community. Every detail reflected the brand’s commitment to making self-care fun and approachable. The night left me feeling inspired, pampered, and ready to embrace the Electric Beach vibe—one scrub at a time.