This May, in honor of Brain Tumor Awareness Month, a heartfelt partnership between The Glioblastoma Research Organization (GBMRO) and Hugimals World brings comfort and advocacy together in a meaningful new way. The launch of a limited-edition Soothing Gray Heart to Hug Pillow marks more than the debut of a wellness product—it’s a symbol of support for patients and families navigating the emotional terrain of glioblastoma, an aggressive form of brain cancer.
Weighing 4.5 pounds and shaped like a heart, this wellness-forward pillow utilizes Deep Touch Pressure (DTP) therapy—commonly used in psychology and occupational therapy—to activate the body’s parasympathetic nervous system. Much like the sensation of a real hug, this tactile experience promotes relaxation, reduces anxiety, and brings a sense of grounding to those who need it most.
The initiative is deeply personal for Amber Barbach, founder of The Glioblastoma Research Organization, who was inspired by her late father’s battle with the disease.
“I'm thrilled about our partnership with Hugimals World. During my father’s journey, having something like the Heart to Hug Pillow would have been a real support through the anxious times. It’s wonderful to now be able to offer this kind of comfort to others facing similar challenges.”Amber Barbach, Founder of The Glioblastoma Research Organization
Since its founding in 2018, GBMRO has raised over $2 million to fund innovative research, fully backing nine research projects while also creating a vital community for families and patients seeking connection and guidance.
Marina Khidekel, founder and CEO of Hugimals World, is no stranger to the transformative power of emotional wellness tools.
“Glioblastoma impacts countless families like Amber’s worldwide. After hearing her story and her mission to find a cure, I knew we at Hugimals World had to support this cause.”Marina Khidekel, Founder and CEO of Hugimals World
Recognized by TIME as one of the Best Inventions, Hugimals has become a go-to comfort solution for both adults and children. The Heart to Hug Pillow expanded the line’s reach into the home wellness space, designed to be both aesthetically pleasing and emotionally supportive.
For Dr. Henry S. Friedman, Deputy Director at the Preston Robert Tisch Brain Tumor Center at Duke, the utility of tools like the Heart to Hug Pillow is clear:
“The emotional toll of a brain tumor diagnosis extends beyond the patient—it profoundly impacts caregivers as well. Stress and anxiety-reducing tools are not just helpful; they are essential in fostering resilience and providing a sense of stability in an otherwise uncertain journey.”Dr. Henry S. Friedman, Deputy Director at the Preston Robert Tisch Brain Tumor Center at Duke
The choice of Soothing Gray is a thoughtful one—it’s the official color of glioblastoma and brain cancer awareness. Each pillow retails for $44, with 10% of proceeds directly benefiting GBMRO’s mission to fund groundbreaking glioblastoma research and advocacy.
This collaboration not only raises funds but also underscores the emotional side of the fight against cancer—one that often goes overlooked. It recognizes the need for calm amid chaos, grounding amid grief, and community amid uncertainty.
The limited-edition Heart to Hug Pillow in Soothing Gray is available HERE. Those looking to support GBMRO’s mission—or simply give a meaningful gift to someone going through a difficult time—can purchase the pillow while directly contributing to vital research.
By blending the science of sensory comfort with the power of purpose-driven philanthropy, Hugimals World and GBMRO have created more than a product—they’ve created a heartfelt gesture that speaks volumes. For patients, caregivers, and anyone touched by glioblastoma, this pillow serves as a tactile reminder: you are not alone.