Source: method

Reported By: Caroline Dalal

April 2025 — As the Coachella Valley Music and Arts Festival continues to serve as the epicenter of creativity and reinvention, leading personal care brand method is set to elevate the experience with its latest sensory activation, “dream in the desert.” Now in its second year as the official body and hair care sponsor of the festival, method invites guests to rediscover the transformative power of the shower in an immersive environment that marries innovative design with olfactive artistry.

Positioned on the Main Grounds of the Empire Polo Club in Indio, the “dream in the desert” activation is a carefully orchestrated journey through four distinct, surreal dream worlds. Each realm is inspired by a signature dream foam fragrance and crafted to mirror the transformative ritual of a shower. Visitors are led through environments that encapsulate the sensory spectrum of method’s new dream foam foaming body wash:

• Velvet Ember: Inspired by vetiver + amber, this world evokes a warm, woodsy soiree, where amber reeds gently rise above a plush, mossy terrain, creating an intimate retreat that envelops guests in smoldering woods and earthy richness.

• Iridescent Shore: Reflecting sea spray and salt air, this installation conjures a celestial shoreline where ocean mist mingles with the shimmer of an oversized seashell, resulting in a weightless escape reminiscent of sailing into the sunset.

• Bloom Lounge: This space transforms into a playful white flower lounge, where the intoxicating bouquet of tuberose and blooming petals melds with shifting light patterns, inviting guests to relax and revel in the creative interplay of color and fragrance.

• Enchanted Grove: Drawing inspiration from jasmine + sandalwood, this installation is a soft floral serenade. Here, oversized foam flowers and drifting blossoms create a gentle, organic ambiance that redefines personal rejuvenation.

Underpinning the multi-sensory journey is method’s commitment to innovation and sustainability. Research indicates that a significant number of people make transformative life decisions in the shower—a statistic that method leverages to inspire its creative vision. The activation not only spotlights the new dream foam foaming body wash but also integrates method’s best-selling shampoo, conditioner, and other body care products across familiar scents like pure peace, simply nourish, and sea + surf.

Adding to the immersive experience is Lulu the Loofah Cart—a reimagined sampling golf cart with a fresh, eye-catching design that roams the festival grounds. Lulu’s presence encourages attendees to interact with method’s offerings in unexpected, shareable moments, sparking conversations and capturing the imaginative spirit of the festival.

Method’s “dream in the desert” is more than an activation; it’s an invitation to rethink the ordinary. By turning the simple act of showering into a sensory adventure, method encourages festivalgoers to experience personal care as a gateway to self-expression and transformation. As guests step through the installation, they are immersed in a world where creativity meets sustainability, and where every spritz of fragrance is a reminder of the profound impact of the everyday.

Scheduled for two separate weekends—April 11 to 13 and April 18 to 20, 2025—this activation will be a highlight for those seeking to intertwine luxury self-care with the raw energy of one of the world’s most celebrated festivals. Attendees are encouraged to visit method’s activation at the Empire Polo Club, located at 81-800 Avenue 51, Indio, CA 92201, and share their experiences using the hashtag #methoddesertdream.

For a behind-the-scenes glimpse into the multisensory journey, method is also launching a bespoke AR selfie lens on Snapchat, allowing fans worldwide to recreate the experience virtually.

method (methodproducts.com) is committed to making positive change joyful and irresistible, transforming it into an everyday practice for all. Through industry-leading innovations in home cleaning and personal care products, method champions sustainability, distinctive design, fragrance, and inclusivity as powerful tools for change. Since its inception, method has harnessed creativity as a force for good and celebrated self-expression, redefining the cleaning aisle and empowering people to celebrate how being different makes a difference.