Nicky Hilton has long been a household name in the worlds of fashion and lifestyle—known for her classic elegance, entrepreneurial drive, and signature style that bridges old-world glamour with modern sensibility. This summer, she’s expanding her creative empire with the debut of Theo Grace, a new personalized jewelry brand co-founded to celebrate life’s most heartfelt moments.
Rooted in sentimentality and symbolism, the Theo Grace collection is designed to capture the essence of personal storytelling. Named after Hilton’s daughters, Theodora and Lily-Grace, the brand reflects the most meaningful parts of her life: motherhood, memory, love, and connection.
“I had long dreamed of creating a jewelry brand rooted in personalization and the emotional power of connection and love. Theo Grace is more than just jewelry—it’s about making every moment feel special.”Nicky Hilton, Founder of Theo Grace
From timeless charm bracelets and engraved necklaces to elegant lockets that hold miniature photos, each piece is crafted to feel like a modern heirloom. Whether it’s a necklace inscribed with a birthdate, or a bracelet etched with a child’s name, Theo Grace speaks to the growing desire for jewelry that goes beyond aesthetics.
Available in both gold and silver, Theo Grace offers options for every age and occasion. The bee locket—one of Nicky’s personal favorites—encapsulates the brand’s aesthetic: classic, meaningful, and just a little nostalgic. It holds a tiny wedding photo of her and her husband, a nod to the vintage keepsakes worn by her grandmother.
“I’ve always gravitated toward pieces that tell a story. Jewelry is intimate—it stays close to your skin. It should reflect something or someone close to your heart.”Nicky Hilton, Founder of Theo Grace
Designed to be versatile yet elegant, the line reflects Hilton’s evolving lifestyle—balancing family life in New York and Los Angeles with entrepreneurial pursuits. She describes the Theo Grace woman as “a modern romantic—someone who appreciates timeless design with a personal twist.”
Theo Grace was co-founded with a team of industry veterans who bring decades of experience in launching successful jewelry brands. But Hilton is not just the face of the brand—she’s deeply involved in the creative process, overseeing everything from product development to packaging.
“I’ve had creative roles before, but being a founder changes the relationship you have with the product. Every detail has my fingerprint on it.”Nicky Hilton, Founder of Theo Grace
The brand is launching at a time when meaningful gifting is more important than ever. In a world that often feels impersonal and fast-paced, Theo Grace invites people to slow down, honor milestones, and give with intention. Whether you’re celebrating a birthday, a baby, an anniversary—or just sending a love note in the form of a charm—this is jewelry designed to express what words sometimes can’t.
“Jewelry is powerful. It’s how we mark who we are and who we love. With Theo Grace, I wanted to create pieces that become part of someone’s story.”Nicky Hilton, Founder of Theo Grace
Wear it with love. Gift it with intention. Keep it forever.