Source: 14 ROC

Reported By: Caroline Dalal

For a firm with a portfolio that spans Simon Cowell’s Los Angeles estate and bespoke superyachts, it takes a certain kind of project to stand out. Enter 14 ROC—a bold new residential tower rising in Miami’s Arts & Entertainment District, and the first ground-up project in the city by MAWD (March & White Design).

Known globally for crafting spaces that feel both architectural and intimate, MAWD brings a sense of sculptural elegance to this 14-story tower. But 14 ROC is more than a luxury high-rise—it’s a deliberate intersection of urban calm, material richness, and artistic form.

The experience begins with a hand-carved stone reception desk, anchoring an indoor-outdoor lobby that subtly dissolves the threshold between city and sanctuary. MAWD’s signature approach—grounded, refined, and unexpectedly tactile—is on full display here, setting a tone that’s more about emotion than excess.

The tower devotes an entire floor to wellness—curated not just for aesthetics but for sensory depth. Features include a Zen garden, a sauna framed by a waterfall, and an experiential rain shower designed to immerse residents in something close to ritual. These aren’t just amenities—they’re micro-environments meant to invite pause, breath, and clarity.

Even the co-working space feels different here. Instead of standard desks and sterile finishes, MAWD wraps the lounge around a rock-formed island with an integrated espresso tap, reimagining productivity with texture, grounding, and social nuance. It’s thoughtful without being performative—designed for people who live fully, not just remotely.

Throughout the tower, MAWD’s design team has employed a calming, tactile palette punctuated by bold contrast—a nod to Miami’s shifting light, salt air, and mineral hues. This is not a tower that competes with the city’s energy. It channels it, slows it down, and reflects it back with poise.

With 14 ROC, MAWD doesn't just arrive in Miami—they shift the conversation around what high-end residential design can be. Less flash, more feeling. Less statement, more sculpture. And in a city constantly chasing the next skyline icon, 14 ROC stands out by pulling you inward.