Vogue alums Sylvana Ward Durrett and Luisana Mendoza Roccia founded Maisonette the premier one stop e-tailer for stylish and high quality kidswear, décor, furniture accessories and toys. The luxury brand was created to solve a problem they had after having children and finding there was a vacuum in the space for high fashion for kids.  Mothers who want their kids to dress in style while summering in the Hamptons can stop by the Masionette pop up store this week. The co-founders hosted an exclusive dinner party to celebrate the debut of the 2nd Annual Maisonette Market Pop-Up with fashionable style icon mother/daughter duo Carolyn Murphy and Dylan Bleue held at Le Bilboquet, Sag Harbor, the VIP evening welcomed notable guests including, Rachel Zoe, Jessica Seinfeld, and Arielle Charnas (Something Navy).

Maisonette is hosting an exclusive pop up at Serena & Lily in the Hamptons where guests can shop for back to school essentials. Each day will feature a different activity including face painting, yoga, and mommy and me manicures together in collaboration with Barbie, Stokke, Equinox and Beautycounter, along with new shoppable products from Cynthia Rowley, STATE, Minnow Swim. Modern parents who ooze the cool factor with kids such as Arielle Charnas (with daughter Ruby Lou) and Karolina Kurkova are hosting. Come and celebrate the last drops of summer with Maisonette! Register for Maisonette Market HERE.

The full upcoming schedule includes:

• Wednesday, August 15th: Common Sense Media presents Parenting in the Digital Age
• Thursday, August 16th: Barbie Playdate with @SomethingNavy's Arielle Charnas presented by Barbie
• Friday, August 17th: Serena & Lily Step-Stool Customization
• Saturday, August 18th: Back to School Bash